Global Manager Brand

hace 2 semanas

Esplugues de Llobregat, España Nestle A tiempo completo

**POSITION SNAPSHOT**
- Location: Esplugues, Barcelona - Spain
- Company: Nestlé Global Services Spain
- Team: Global Consumer & Marketplace Insight
- Full time / Permanent contract
- Immediate availability to join the team

***

At Nestle, our strongest assets after our People are our Brands. We are looking for a Brand & Communication Insights expert who will be working with the Nestlé Global Lead Consumer & Marketplace Insights. You will drive the Brand & Communication insight pillars globally for Nestlé, lifting the visibility and impact of Brand and Corporate Equity monitoring across the organization. You will also develop further the holistic approach to creative pretesting with focus on Digital first campaigns, leveraging state of the art tools.

**A DAY IN THE LIFE**
- Monitor Nestlé's brands health at a global scale and build the value of "above the market" brand equity knowledge and potential for utilization and business action. Serve as a consultant and identify insights, in collaboration with external and internal stakeholders.
- Review approach to global brand equity tracking and continuously optimize reporting.
- Design, launch and maintain a global community of experts on Brand tracking to input into the Global tracker and to create cutting edge thought leadership and practice in this domain.
- Monitor Nestle Corporate Equity globally. Build a credible and connected understanding of Brand Equity with Corporate Equity. Continuously improve approach.
- Recommend, pilot and scale holistic approach to Creative pre-testing with focus on Digital 1st campaigns.
- Conduct meta-analyses to derive cross category insights from creative pre-testing programs.
- Continuously asses’ new tools and innovative solutions, recommend / conduct pilots to test and scale.

**ARE YOU A FIT?**
- Academical background in Business, Marketing, Market Research or similar.
- Passionate about Brand Health and Communication Insights with a minimum of 10 years of experience in the field of Market Research, Insights, Analytics or similar.
- Significant insight experience from the client side in FMCG organizations, understanding the workings of large corporations.
- Outstanding analytical abilities and savvy business judgement.
- Demonstrate knowledge of Data Analytics, Artificial Intelligence and Digital metrics.
- Ability to tell the story beyond the data in a simple, cogent manner and articulate complex research issues to non-Research audiences in ways that can help them address business questions.
- Ability to manage senior stakeholder relationships.
- Excellent oral & written English.

**Other personal qualities**
- Experience in working with different countries and cultures, or strong will to develop in this area.
- Collaborative approach.
- Ability to work on new areas and development of new ideas to make them tangible.
- Committed to impact and convince others.
- Ability to work on hazy topics and make them concrete.

**WHAT DO WE OFFER?**
- An attractive and dynamic international working environment with the most talented and engaged professionals in their field and working with best-in class technologies.
- Personal and professional growth through ongoing training and constant career opportunities reflecting our conviction that people are our most important asset.
- Great benefits including competitive salary and a comprehensive social benefits package (flexible hours, working from home policies, medical service ).
- Hybrid working environment with flexible working scheme, allowing everyone to meet their needs enjoying the advantages of remote work and combining with the amazing Nestlé facilities (dog friendly) and culture.

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