Head of Communication

hace 4 semanas


Barcelona, España Grupo Humact A tiempo completo

Un importante grupo empresarial que lidera unas amplias ofertas en servicios de cultura está buscando a un/a Head of Communication para sus oficinas de Barcelona.

Misión -> desarrollar la nueva estrategia de posicionamiento y de la marca, mejorando la propuesta de valor y la experiência en todo el experiência del cliente.

Dependencia -> Director de Marketing y Comunicación digital.

Sus funciones:

- Establecer el posicionamiento de marca adecuado y la mensajería alineada con la marca y los valores de la empresa.
- Definir un plan global con un storytelling y narrativa de marca en torno a la empresa ventajas competitivas.
- Definición de la estrategia de comunicación para cada uno de los segmentos de producto para captar con nuestros diferentes públicos objetivo.
- Aumentar la notoriedad de marca y la percepción del valor de nuestra cartera de productos.
- Garantizar que la voz y el tono de la marca sean coherentes en todos los canales online y offline.
- Implementar una nueva marca e identidad visual que mejore nuestro valor de marca.
- Supervisar la estrategia de redes sociales, anuncios de televisión, generación de contenidos, relaciones públicas y eventos.
- Contribuir a la implantación de nuestra marca en todo el mundo.
- Definir y ejecutar el programa de ferias internacionales.
- Analizar los puntos de vista de los consumidores y desarrollar directrices para promover nuestros valores "unique coleccionables" en todo el recorrido del cliente. Realizar estudios sobre la competencia para identificar nuestros puntos fuertes y débiles.
- Gestionar el presupuesto de comunicación.
- Liderazgo del departamento y co-working con diferentes áreas tanto para la definición como para la implementación (Marketing, D2C, Editorial, CVM y Marketing Digital).

Aptitudes y conocimientos deseados:
Requisitos: - Titulación universitaria en Marketing o Administración y Dirección de Empresas. - Mín. 7 años de experiência en funciones de marketing o gestión de marca. (FMCG valorable). - Se valorará la experiência en proyectos de creación de marca y en el de marca. - Creativo y convincente. - Excelente comprensión del marketing mix completo. - Proactivo y orientado a resultados. - Orientado a la experiência del cliente (CX) y buen conocimiento de las tendencias de comportamiento del consumidor. - Mentalidad analítica, trabajo en equipo, comunicación eficaz y habilidades interpersonales. interpersonales. - Trabajador con iniciativa y capaz de trabajar bajo presión para cumplir los plazos. - Dominio de los idiomas español e inglés. - Acostumbrado a trabajar a nível internacional. ¿Qué ofrecen? - Muchos beneficios sociales. - Horarios flexibles. - Contrato indefinido desde primer momento. - Salario muy competitivo. - Crecimiento profesional.



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