Brand Manager Baileys

hace 2 semanas

Madrid, España Diageo A tiempo completo

Job Description:
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There’s a rich history of character and iconic products to promote. And we rely on driven, hardworking commercial executives to protect the legacy of these brands and ensure their future success.

About the role

Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand.

To reflect our desire to be agile and also ensure our talent can be developed across the most important projects, this role sits within the Gins brand category team but is not purely aligned to one single brand within in.

In this role, you will drive and lead the creation of brand strategy and plans based on consumer, customer and shopper insights, build brand equity and help drive:

- Recruitment/Re-recruitment - both from a customer and consumer perspective. Understanding new consumption codes within the legal purchasing age 18-24 target.
- Scale - in all commercial elements of the brands, building positive relationships with the commercial teams on the ground to deliver above and beyond the AOP
- Fame - making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives
- Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

You will also:

- Lead and influence cross-agency teams and cultivate new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
- brilliant execution - keeping eye to connect optimally marketing/commercial plans
- Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function. Curiosity about trends is a requirement to be part of this team
- Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
- Handling A&P and being daring to propose improvements
- Jointly be responsible for the shadow P&L for the brands in SE. Understand and respond to the drivers of your brand performance, working in partnership with Commercial to deliver the annual operating plan
- Strong performance capabilities to analyze and acquire key winners/draggers to accelerate our brand
- Understand and run pricing & promo strategy, margin mix and volume drivers
- Translate strategies into fully driven plans that consistently beat the competition and gain share

About you

**Requirements**:

- 4+ years of relevant marketing experience
- Existing capability to build genuine relationships built on mutual trust & respect
- Successful management of senior partners, resulting in strong and positive outcomes
- Holistic abilities across various marketing growth drivers as well as a track record of delivering ground-breaking business results
- Comfort with dealing with ambiguity, complexity and working within a fast-paced, daring and matrixed environment
- A history of working across media, digital, experiential, PR, culture
- Validated brilliant execution to high standards across various pillars of brand building
- Deep personal accountability for extraordinary performance
- Strong commercial and numerical capability with attention to detail
- Experience working across multiple countries/geographies

Working with us

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type:
Regular

Primary Location:
Madrid

Additional Locations:
Job Posting Start Date:
2024-03-06

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