Director of Marketing Emea/ Latam

hace 5 días

Madrid, España Cynosure, LLC A tiempo completo

Cynosure se encuentra en una posición competitiva óptima para liderar y transformar el sector de la medicina estética. Nos regimos por la convicción de que es un sector con unos objetivos muy claros, que mejora la vida de los pacientes y los medios de vida de los profesionales.
- Impulsamos con pasión un sector de la medicina estética saludable y en crecimiento con iniciativas de marketing pioneras que motivan a los clientes a recurrir a la medicina estética.
- Somos líderes en soluciones tecnológicas basadas en la ciencia que elevan el nível de cuidado de los clientes.
- Centramos incesantemente nuestros esfuerzos en ser líderes indiscutibles en innovación, y satisfacemos la demanda, cada vez mayor, de tratamientos para el cliente en todos los grupos poblaciones.
- Estamos comprometidos a incrementar y reforzar nuestra presencia mundial sin precedentes, con empleados directos en los cinco continentes y en quince países —y la cifra sigue creciendo—, y distribuidores que dan servicio a más de ciento treinta países.
- Nuestra prioridad son las personas y creemos que el desarrollo personal es la base del desarrollo profesional.
- Adoramos a nuestros clientes y nos esforzamos por ofrecerles tecnología, servicios, apoyo de marketing y formación clínica vanguardistas con el fin de mejorar sus medios de subsistencia y los resultados de sus pacientes.

En Cynosure buscamos personas que dejen huella y animamos a todo el mundo a liderar, crear y añadir valor. A cambio de ello, invertimos en los miembros de nuestro equipo con el fin de desarrollar sus carreras profesionales y consolidar nuestra organización de alto rendimiento y con una orientación cultural. Trabajamos juntos como un mismo equipo, triunfamos juntos.

Ahora que estamos ampliando nuestro equipo mundial es el momento ideal para unirse a nosotros. Cynosure, líder de mercado de la medicina estética, se dedica desde hace más de veinticinco años al desarrollo, la fabricación y la comercialización de productos dirigidos a dermatólogos, cirujanos plásticos, spas médicos y profesionales sanitarios. Nuestra cartera de productos es la más completa del sector de la estética y abarca diversas categorías, como revitalización de la piel, contorno corporal, depilación y salud femenina.

Nuestra misión consiste en contribuir al éxito de los clientes de Cynosure, formando para ello a futuros líderes del sector de la estética y ayudando a todas las personas que utilizan nuestras tecnologías a descubrir su versión de la belleza.

Role purpose
This role will drive market creation and innovative go-to-market models, therefore re-imagining how medical aesthetics are sold in EMEA in-line with the commercial strategy for the region. It will lead and coordinate all marketing activities across EMEA, ensuring execution excellence by leveraging all marketing specialists in Cynosure. The role is accountable for full alignment with the commercial organization and collaborative embedding of the marketing organization in local market teams.
Role responsibilities
STRATEGIC
1. The role is accountable to move the EMEA marketing organization (people/capabilities/processes) from a traditional HCP- model to an integrated B2B2C approach that sets up marketing as a differentiator vs competitors.
2. Collaborate with the cross functional EMEA Leadership team to create the Marketing Strategy and ensure it fits EMEA needs
3. Create and work with cross
- functional team across Markets in EMEA to drive the most effective GO - to - Market Model meeting the needs of both HCP & consumer
4. Champion and elevate the brand, the brand experience across touch points while creating strong relationships & engagements with KOLs and customers
5. Continuously innovating to drive the business into white spaces via business model innovation & building strong eco system of agencies and partners

OPERATIONAL

1. Lead and manage the teams that drive the execution of the strategy for the business with focus on acceleration (direct, indirect & distributor markets)
2. Plan and monitor execution of plans through local market teams
3. Ensure full stakeholder engagement from planning to execution and post-evaluation
4. Manage EMEA marketing budget holistically across markets to ensure best ROI
5. Monitor and ensure both compliance with and documentation of compliance with Cynosure’s policies and procedures as outlined in various Company policies, including the Global Approval Authority Matrix and other mandatory policies pursuant to one’s job description.

PEOPLE & LEADERSHIP
1. Work successfully as part of the EMEA Leadership Team International Marketing Leadership Team, driving a holistic marketing change agenda and outstanding performance for the business
2. Work effectively in Cynosure’s global matrix environment, building relationships with international colleagues to achieve shared company goals
3. Create an inclusive culture, driving team excellence, talent and per

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