Marketing Director, Emea

hace 1 semana

Madrid, Madrid, España Aristocrat A tiempo completo

Job Posting Title:

Marketing Director, EMEA - Aristocrat Gaming

Summary:


The Marketing Director will be the primary support and marketing lead for the EMEA region, reporting into the Head of International Marketing.

Working alongside the commercial, sales, finance, and regulatory / legal teams across the region, the Marketing Director is responsible for implementing and executing on the region's annual strategic priorities.

This role will chart the course for the brand / business and identify creative and unique ways to tactically execute against the overarching strategy and meet region specific OKRs.


What You'll Do:

  • Develop the annualized and quarterly budget forecasts for the region, working closely with finance team to track and manage budget on an ongoing basis
  • Develop the strategic priorities and vision for the market alongside the head of international marketing, partnering on annually planning and developing the '5year vision'
  • Collaboration with commercial team leaders to materialize the product vision and roadmap for the region, supporting key product launches and ongoing product promotion
  • Collaboration with the landbased gaming corporate communications team, integrating communication strategies into overall marketing plan and helping to shape communication efforts
  • Lead the execution of key regional tradeshows (ICE, etc) and individual regional customer events
  • Support key customer relationships and identify ways to extend marketing support to these key customers
  • Identify areas of opportunity and growth within the market to inform future executions and support
  • Ability to quantify and aggregate contextual data / insights to fuel marketing efforts
  • Implement and lead with Responsible Gaming, Legal, and Compliance in all efforts
  • Help to execute on brand equity, positioning, and messaging for key campaigns
  • Strong communication skills, helping to lead in both internal and external communications
  • Represent Aristocrat in public forums, industry, and trade discussions

What We're Looking For:

  • 10+ years of experience in professional marketing. Gaming experience, international marketing and strong market knowledge is preferred
  • Proven history of supporting the execution of innovative marketing strategy, assisting in annual brand planning and execution
  • Experience in the use of marketing technology implementations, business analytics, key performance indicators, and dashboards
  • Experience in pull through of marketing campaigns, performance marketing management and measurement
  • Experience in working effectively in crossfunctional teams and fostering relationships with immediate team members and senior leadership
  • Strong balance of strategic and pragmatic marketing skills and significant experience in integrated, multichannel campaigns
  • Demonstrated competency in identification of business opportunities, markets, innovation needs
  • Proven success in business case development, presentation, and measurement
  • Fluency in Spanish, French and / or german is preferred but not required

Why Aristocrat?:

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games.

We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games.

And while we focus on fun, we never forget our responsibilities.

We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability.

We're a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.


  • World Leader in Gaming Entertainment
  • Robust benefits package
  • Global career opportunities

Our Values:

  • All about the Player
  • Talent Unleashed
  • Collective Brilliance
  • Good Business Good Citizen


The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

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