Product Marketing Manager
hace 2 semanas
Are you passionate about the Warhammer universe? Do you love gaming, specially strategy card games? If so, then we are looking for you
At Everguild, we are always interested to hear from people with the drive and enthusiasm to work on exciting and challenging projects. If you have a passion for making great games, specially for strategy card games, don’t hesitate to contact us
**Status**: Full-time. 40 hours a week
**Salary**:Negotiable, DOE
**Location**:Madrid, Spain / Remote
We are looking for a Product Marketing Manager with a deep understanding of games marketing and publishing to develop and drive the marketing strategy for new exciting and ambitious unannounced projects. As a Product Marketing Manager, you will be responsible for selecting the best go-to-market methods, developing the marketing plan and working closely with the development and user-acquisition teams to meet the marketing targets. You will ensure the consistency and effectiveness of the product branding and coordinate the publishing activities for the games.
**Core Responsibilities**:
- Create the marketing plan for each game, coordinating with the development team to understand the core value proposition and unique selling points.
- Perform competitors research to gain market insights and identify new opportunities.
- Plan, coordinate and assist in the production of publishing materials: store assets, press releases, marketing creatives, community outreach programs, etc.
- Liaise with store representatives, press outlets and other external stakeholders to keep them informed about the games’ characteristics and development roadmap.
- Plan, design and execute an ASO improvement roadmap for each game.
- Analyze performance of marketing efforts regularly and identify opportunities to improve the marketing plan.
**Requirements**:
- Excellent understanding of games marketing strategy, planning and execution with a results-oriented approach. The ability to create a vision of a product, translate it into a coherent strategy and develop an actionable marketing plan.
- Broad knowledge of the PC and mobile games marketing ecosystem.
- Experience working with game development teams and a strong understanding of the development cycle.
- Experience in ASO and mobile User Acquisition.
- Experience using ASO tools such as App Store and Google Play dashboards, AppTweak, AppAnnie, SensorTower, Google Analytics, etc.
- Excellent written and verbal communication skills in English.
- Deep familiarity with the Warhammer 40,000 universe and experience playing “Horus Heresy: Legions”.
**Additional considerations (Pluses)**
- Passion for gaming, especially for strategy card games.
- Bachelor’s Degree in Business Administration, Marketing or a relevant field.
- Positive, proactive and energetic attitude.
**We offer**
- Full-time employment with competitive salary (based on experience).
- Opportunity to work remotely.
- Private health care package.
- A pivotal role in a fast-growing company.
**Required Application Materials**:
- Cover Letter where you let us know why you are interested in working at Everguild.
- CV in English.
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