Emea Regional Market Development Manager
hace 5 días
**EMEA Regional Market Development Manager - CE Capillary Electrophoresis (CE) Platform**
**Organisation**: Thermo Fisher Scientific Genetic Science Division - LSG EMEA
**Reports to**: EMEA GSX Core Platform Manager, Regional Marketing Development
When you’re part of Thermo Fisher Scientific, you’ll do challenging work and be part of a team that values performance, quality and innovation. As part of a successful, growing global organization you will be encouraged to perform at your best. With revenues of more than $30 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.
**Some key information**
The Regional Market Development Manager (RMD) owns the transformation of business strategy into inspiring regional marketing that creates customer value, revenue and growth.
You will be responsible for partnering with the Global Market Development team and other internal partners, to develop and implement the EMEA marketing strategy across the Capillary Electrophoresis (CE) platform portfolio. Driving impactful marketing activities that consolidate our CE leadership across Academic, Biotech/ Biopharma and Clinical segments is key to this role.
You will also enable our commercial organisation and channel partners to deliver EMEA Marketing revenue and achieve business financial goals.
This role is based remotely preferably in Western Europe.
**What will you do?**
- Demonstrate insights into our customers, and how our capabilities address their business-critical needs. Position campaigns with a “customer-first” point of view.
- Work closely with our global marketing, regional marketing and sales teams, on marketing program development and implementation for both CE Instruments and Consumables
- Develop and realise EMEA marketing strategy & plan. Analyse marketing performance and adjust campaigns to deliver against incremental revenue goals, accelerating demand in the EMEA region,
- Successfully launch New Product Introductions (NPIs) -launch new products (NPI)?- to direct customers and partners to achieve revenue targets, aligning with product management and commercial managers.
- Partner with our Marketing Operations team to deploy campaigns and tactical plans, maximising on the breadth of marketing channels.
- Enable our sales channels (direct and channel partners) by providing impactful marketing, tools, and training to achieve financial and campaign goals.
- Regularly interact with senior leadership and perform detailed analysis & reporting around business performance, customers, markets, and segments
- Lead the regional portfolio tasks for our CE instruments and consumables, collaborating with Commercial and Global teams
- Own your marketing budget, ensuring marketing activities achieve expectations
**How will you get here?**
**Education**
- A marketing degree or qualification is required. A Science qualification is a plus.
**Experience**
- Proven life sciences market development experience, with knowledge of competitors, products and customer needs.
- Marketing /sales background and a demonstrable ability to efficiently implement marketing / sales plans to drive revenue growth
- A strong record working in cross-functional teams and operating within a matrix organisation to achieve goals.
- Consistent track record meeting bold objectives and developing strong working relationships
**Knowledge, Skills, Abilities**
- Solid understanding of Life Science markets, with knowledge of competitors. CE commercial experience a plus.
- Interaction with customers and sales teams to draw insight
- Marketing campaign /Territory sales plan development and execution
- Digital marketing campaign development
- Impactful communication and influencing skills
- Presentation skills
- Analytical skills
- Ability to travel as (up to 25% travel) in EMEA and occasionally Worldwide
**Personal Skills and Attributes**
- _ Champions Diversity._ Respects, understands, and values individual differences to achieve the vision and mission of the organization. Treats all people with dignity.
- _Learns Continuously._ Embraces new and diverse ideas. Is reflective; extracts learning from failure. Is flexible in changing and ambiguous situations. Builds own personal development plan to acquire/advance skills. Shares findings broadly.
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