Remote Global Lifecycle Marketing Analytics Leader

hace 3 semanas

Madrid, España Kimberly-Clark A tiempo completo

REMOTE Global Lifecycle Marketing Analytics Leader COE

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

**Purpose**
The Global Marketing Analytics Leader will help unlock the potential of marketing at Kimberly-Clark Professional (KCP). As capabilities in marketing analytics quickly evolve, we’re looking for someone to take the lead on identifying the right metrics for success, developing measurement techniques to make investment recommendations and formulating insights that will help improve the customer experience and drive business growth through marketing.

The Global Marketing Analytics Leader will develop a holistic marketing analytics strategy that supports the organization’s strategic business plans. The person in this role will develop a marketing analytics community of practice that elevates a data-influenced marketing culture at the global and regional levels.

**Responsibilities**:

- Develop, socialize and work with regional partners to implement a marketing analytics strategy and operational model with a vision and roadmap for the next 3 years on how to begin multi-channel attribution
- Understand and document relevant marketing analytics needs and objectives
- Work with global and regional partners to develop and manage a world-class and future-proofed ecosystem of methodologies, solutions, and KPIs designed to help the business optimize and measure the impact of the omni-channel marketing experience.
- Leverage data from multiple sources to provide insight, uncover opportunities, and support business teams in defining actions (e.g., marketing channels, merchandising changes, devices, UX improvement)
- Drive insights and recommendations by analyzing structured and unstructured data environments, working with ease on data sets or developing decision-making frameworks in situations with limited data.
- Translate business questions into analytical projects that will inform strategic and tactical business decisions. Deliver analysis to influence marketing strategy (by carrying out statistical or data driven analysis that proves causality of marketing actions).
- Architect reporting - data visualization, cadence and distribution standardization and automation that can be used across regions
- Oversee test development, execution, measurement, analysis and communication, centered around a common testing strategy
- Facilitate a global viewpoint on lifecycle campaign analytics, be the keeper of knowledge, and maintain a standard for marketing analytics worldwide
- Stay abreast of industry news and trends, bringing the latest thinking into KCP

**Education & Experience**:

- Bachelor’s degree
- 10 years’ experience in digital analytics, online marketing, eCommerce or related field; B2B experience preferred
- Strong communication and presentation skills - ability to tell compelling stories with data
- Proven experience as an Analytics Manager, Data Scientist, or similar role
- Experience collaborating with cross-functional groups (e.g., Marketing, IT, Sales, Marketing) to execute a digital analytics agenda
- Deep understanding of key analytics attribution methodologies and approaches and a clear understanding of the capabilities and limitations of various techniques in today’s ever changing regulatory environment
- Experience with systems like Google Analytics (4 a plus), Adobe Analytics (SiteCatalyst), Tag Management tools, and Excel a must - must be able to be hands-on with various analytics projects (e.g., creating reports in Google Analytics, developing reports in Excel, etc.)
- Knowledge of the following is a plus: Sitecore, Power BI, R, SQL, Salesforce, Pardot
- Demonstrated contagious positive energy to influence, inspire & drive results

The Global Marketing Analytics Leader is an important part of the KCP CX & Marketing Center of Excellence (COE). In this role, you will work most closely with three main stakeholder groups:
Regional Demand Generation Analysts:
Global Integrated Marketing Strategists:
The Global Integrated Marketing Strategists play an important part in advancing KCP’s marketing capabilities. The Global Marketing Analytics Leader works closely with Global Strategists from the Marketing COE to help regional partners implement best practices in testing, advancing multi-touch attribution, analyzing results and optimizing campaigns.

Marketing Technology Leaders:
The Marketing Technology leaders play a critical part in our digital transformation by helping business and stakeholder teams understand how their digital efforts are impacting customer experience and financial

  • Sdr Global Leader

    hace 6 días

    Madrid, España Carto A tiempo completo

    Everything happens somewhere - which is why spatial analytics is fundamental to companies trying to understand the “where” and the “why” of their business. CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts and developers from companies such as T-Mobile, Mastercard, NHL, Coca-Cola and Gap to...

  • Sdr Global Leader

    hace 4 días

    Madrid, Madrid, España Carto A tiempo completo

    Everything happens somewhere - which is why spatial analytics is fundamental to companies trying to understand the "where" and the "why" of their business. CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts and developers from companies such as T-Mobile, Mastercard, NHL, Coca-Cola and Gap to provide...

  • Lifecycle Marketing Lead

    hace 1 semana

    Madrid, España Product School A tiempo completo

    **Lifecycle Marketing Lead**: **We're on a mission at Product School** to empower people to build better products! As the global leader in Product Management education and certification, we train Product Managers at all career stages and entire Product teams within organizations. Delivered live by globally recognized practitioners, our training empowers...

  • Director, Growth Marketing

    hace 4 semanas

    Madrid, España Picus A tiempo completo

    Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on! **About Picus** Picus Security is a place where exceptional people gather to do their best work. We convert new ideas to exceptional solutions and great customer experiences. Bring passion and dedication to your job and there's...

  • Marketing Data Analytics

    hace 4 días

    Madrid, Madrid, España Boston Scientific Corporation A tiempo completo

    Marketing Data Analytics & reporting Analyst Endo - EMEA:Remote Eligible: HybridOnsite Location(s): Madrid, M, ES Saint Quentin en Yvelines, ES Milan, Milan, ES Düsseldorf, ES Warsaw, ES Hemel Hempstead, ES Saint Quentin en Yvelines, ESAdditional Locations: Spain-Madrid; France-Voisins le Bretonneux; Germany-Düsseldorf; Italy-Milan; Poland-Warsaw;...

  • Head of Marketing Analytics and Insights

    hace 4 semanas

    Madrid, España Celonis SE A tiempo completo

    We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us. **The Team** Our Marketing team seeks an exceptional leader to spearhead...

  • Head of Marketing Analytics and Insights

    hace 4 días

    Madrid, Madrid, España Celonis SE A tiempo completo

    We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.The TeamOur Marketing team seeks an exceptional leader to spearhead our...

  • Sap Bi Analytics Consultant

    hace 1 mes

    Madrid, España RED Global A tiempo completo

    *** SAP BI Analytics Consultant - Spain - Remote - English Speaking***Here at RED, we are looking for an SAP BI Analytic Consultant with strong Manufacturing & Supply scope of SAP Analytics experience to start on an project for one of our global end clients.The SAP BI Analytics Consultant is expected to start ASAP and for an initial 8 months contract with a...

  • Sap Bi Analytics Consultant

    hace 3 semanas

    Madrid, España RED Global A tiempo completo

    *** SAP BI Analytics Consultant - Spain - Remote - English Speaking***Here at RED, we are looking for an SAP BI Analytic Consultant with strong Manufacturing & Supply scope of SAP Analytics experience to start on an project for one of our global end clients.The SAP BI Analytics Consultant is expected to start ASAP and for an initial 8 months contract with a...

  • Sap Bi Analytics Consultant

    hace 1 mes

    Madrid, España RED Global A tiempo completo

    *** SAP BI Analytics Consultant - Spain - Remote - English Speaking***Here at RED, we are looking for an SAP BI Analytic Consultant with strong Manufacturing & Supply scope of SAP Analytics experience to start on an project for one of our global end clients.The SAP BI Analytics Consultant is expected to start ASAP and for an initial 8 months contract with a...

  • Lifecycle Marketing Manager

    hace 3 semanas

    Madrid, España Cobee A tiempo completo

    **About Us & Our Culture**: We, employees, need a much more engaging solution around our compensation, and that’s why Cobee was born. Since we created Cobee back in November 2018, our vision has been unwavering**:to become the most desirable solution for employees to get compensated at work**. As we fight for that vision, **we truly believe that we can...

  • Data Analytics SAS

    hace 4 días

    Madrid, España Azertium IT Global Services SL A tiempo completo

    Descripción ¡¡¡Estamos ampliando el equipo!!! ¡¡¡¡En Azertium IT te buscamos!!!! Nos urge incorporar un Data Analytics SAS con al menos 6 años de experiência en el puesto y sector IT, para formar parte de nuestro equipo con grandes retos, trayectoria y crecimiento profesional. El proyecto se desarrollará 100% EN REMOTO desde cualquier punto de...

  • Global Digital Marketing Intern

    hace 1 semana

    Madrid, España Signify A tiempo completo

    Madrid, Spain Category Marketing Posted Date 02/23/2024 Job Id 348111 We’re looking for a **Global Digital Marketing Intern** to join our **Global Marketing Programs & Campaigns team** **based** in **Madrid**.** Working for Signify means being creative and adaptive while working in a fast-paced company. Our culture of continuous learning and...

  • Head Of Marketing Analytics And Insights

    hace 2 semanas

    Madrid, España Celonis A tiempo completo

    The Team Our Marketing team seeks an exceptional leader to spearhead our marketing analytics and insights, directly reporting to the Snr Director of Marketing Strategy and Operations. The Head of Marketing Analytics and Insights will be instrumental in guiding our marketing efforts, with a special focus on analytics and data-driven decision-making. This role...

  • Marketing Analytics Intern

    hace 4 días

    Madrid, Madrid, España Aurorajobs A tiempo completo

    Funciones y responsabilidadesExtracción y consulta en herramientas de analítica (Google Analytics, Adobe) atendiendo a las necesidades del día a día de cliente.Monitorización de principales KPIs de negocio.Extracción de insights y generación de informes y análisis de negocio.Desarrollo y optimización de dashboards en Datastudio.Detección y...

  • Head Of Marketing Analytics And Insights

    hace 3 semanas

    Madrid, España Celonis A tiempo completo

    We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us. The Team Our Marketing team seeks an exceptional leader to spearhead our...

  • Head Of Marketing Analytics And Insights

    hace 3 días

    Madrid, España Celonis A tiempo completo

    We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us. The Team Our Marketing team seeks an exceptional leader to spearhead our...

  • Assistant Manager, Marketing Lifecycle Digital

    hace 2 semanas

    Madrid, España Western Union A tiempo completo

    **Job Description**: Assistant, Lifecycle Marketing Manager (CEM) - Digital Banking (Madrid) Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business and drive projects that have a direct impact on customer experience and Digital Banking business performance? Are you interested in...

  • Global Director of Media Experience

    hace 3 semanas

    Madrid, España Havas Group A tiempo completo

    Hybrid Agency: Havas Media Job Description Summary: Global Director of Media Experience (Mx) Analytics: The Mx System is the operating model of the agency, guiding our structure, the roles we have created, our process and our toolkit. The Mx Process consists of four stages: Mx Intelligence, Mx Design, Mx Activation and Mx Analytics. This role is...

  • Head of Marketing Analytics and Insights

    hace 4 días

    Madrid, Madrid, España Celonis A tiempo completo

    We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.The TeamOur Marketing team seeks an exceptional leader to spearhead our...