Assistant Manager, Marketing Lifecycle Digital

hace 7 meses

Madrid, España Western Union A tiempo completo

**Job Description**:
Assistant, Lifecycle Marketing Manager (CEM) - Digital Banking (Madrid)

Are you looking to build a career in the financial services sector? Are you ready to unleash your potential in a global business and drive projects that have a direct impact on customer experience and Digital Banking business performance? Are you interested in joining a globally diverse team where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a CEM Manager for Digital Banking.

Western Union powers your pursuit.

Roles Responsibilities
- Analyze customer lifecycle data for personalizing marketing automation, campaigns, offerings, together manage already existing marketing automation (copy, visuals, and target audiences).
- Customer lifecycle tactics and initiatives to drive customer satisfaction, loyalty, and revenue growth for active, lapsed and churned customers.
- Translate business objectives, product roadmap, channel requirements, and customer insights into comprehensive and targeted marketing programs for key segments of customers.
- Analyze post-campaigns results and be able to tell a story for the team and management.
- Be the owner and champion of your projects.
- Continuously A/B test and optimize campaigns to drive incremental gains in conversion and retention.

Role Requirements
- Work experience in customer lifecycle management (mapping, optimizing customer journeys and campaigns and leading creative/ communications side of the business) or related roles.
- Excellence in execution.
- Strong analytical skills with ability to interpret data and draw actionable insights.
- Result-oriented with a focus on driving continuous improvement.
- You are comfortable and thrive working under pressure in a competitive and fast-changing environment, whilst multi-tasking priorities.
- Familiarity with customer engagement management (CRM) software and/or marketing automation tools (SFMC, Braze, Oracle, Adobe).
- Strong PowerPoint and Excel skill with ability to tell a story.
- Bachelor’s degree in marketing, business, or a related field.

Nice to have Requirements:

- High proficiency in Italian and/ or German languages.

We make financial services accessible to humans everywhere.

Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

**Benefits**:
Your specific benefits include:
25 working days holiday.
Pension
Life & Medical Cover

LI-KY1

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