Head of Marketing Planning and Practices

hace 4 semanas

Barcelona, España SITA Switzerland Sarl A tiempo completo

Overview:
**_
WELCOME TO SITA_**

**Ready to redefine air travel? The journey starts here, with you at SITA.**

**_
ABOUT YOU_**

You’re a born leader, someone who naturally inspires a team to make things happen. You’re all about simplifying to get the job done better. Problem solving? That’s your thing. You thrive on tackling challenges head on. When it comes to communication, you’re not just talking to hear your own voice; you’re all about sparking action. What you really want is to make an impact, and you’ve got a knack for getting others on board with your ideas. Switching gears? No problem. Whether it’s deep project management or executive updates, you’re adaptable and versatile. Excellence isn’t a goal you’re aiming for, it’s the standard you hold yourself—and your teammates—to. You’re not afraid to blaze a new trail, even if it might ruffle a few feathers. And you make sure your colleagues are right there with you, building bonds and common goals every step of the way.

**_
ABOUT THE ROLE & TEAM_**

As part of our integrated Corporate Marketing Communications & Brand team, your role is pivotal. You’ll be making sure our plan hits all the right notes to propel SITA towards our business goals.

Your mission? To be the driving force behind the scenes, orchestrating the planning and execution process with stakeholders and marketing / communications colleagues from all corners of the company—Corporate, Geography, and Business Unit levels. Together we’ll build a global marketing communications strategy that flows seamlessly across both internal and external channels. We want to tell the SITA story, get our employees excited, and position SITA to grab a bigger piece of the market pie. With you on board, we'll be ready to turn that vision into reality.

**_
WHAT YOU’LL DO_**
- Craft and bring to life SITA's Marketing Communications plan, making sure internal and digital communications are in sync with our organization's goals and key stakeholders. Use both internal and digital channels to maximize impact.
- Build strong relationships with Geographic Regions (GEOs), Business Units (BUs), Sales, and Corporate Functions. Get whole the team on one page for marketing initiatives, so we can reach our business goals and showcase the value of our portfolio.
- Lead the planning process, managing budgets and making sure events and activities on our communications calendar run smoothly.
- Project management of key marketing programs to position us as a leader in the market through comprehensive brand positioning (style, tone, image) across online and offline channels.
- Safeguard and enhance the company's reputation through proactive awareness campaigns and strategies.
- Uphold the integrity of our brand through consistent style, tone, and image across all communications.
- Strategically manage agency partnerships to deliver maximum return on investment (ROI) and alignment with organizational objectives.
- Set up solid monitoring and evaluation systems to measure the ROI of our marketing efforts and keep pushing for improvement.
- Lead our marketing planning & practices team with inspiration, nurturing a culture where high performance and talent development thrive. Make sure our events are in sync with our big-picture goals, nurturing strong industry partnerships and building meaningful connections with our customers along the way.

Qualifications:
**_ WHAT YOU’LL DO_**
- Craft and bring to life SITA's Marketing Communications plan, making sure internal and digital communications are in sync with our organization's goals and key stakeholders. Use both internal and digital channels to maximize impact.
- Build strong relationships with Geographic Regions (GEOs), Business Units (BUs), Sales, and Corporate Functions. Get whole the team on one page for marketing initiatives, so we can reach our business goals and showcase the value of our portfolio.
- Lead the planning process, managing budgets and making sure events and activities on our communications calendar run smoothly.
- Project management of key marketing programs to position us as a leader in the market through comprehensive brand positioning (style, tone, image) across online and offline channels.
- Safeguard and enhance the company's reputation through proactive awareness campaigns and strategies.
- Uphold the integrity of our brand through consistent style, tone, and image across all communications.
- Strategically manage agency partnerships to deliver maximum return on investment (ROI) and alignment with organizational objectives.
- Set up solid monitoring and evaluation systems to measure the ROI of our marketing efforts and keep pushing for improvement.
- Lead our marketing planning & practices team with inspiration, nurturing a culture where high performance and talent development thrive. Make sure our events are in sync with our big-picture goals, nurturing strong industry partnerships and building meaningful connection

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