Ka E-commerce Executive
hace 3 meses
**YOUR TALENT**:
**Education**:
University degree, Business Administration or Marketing preferable.
E-comm or Digital Marketing Postgraduate Degree is desirable.
Languages:
Spanish required.
English required.
**Experience**:
3 to 5 years of E-comm and Sales experience in consumer goods, fashion or athletic product industry.
Team management or project management experience preferable.
Capabilities:
Strategic mindset
Analytical skills
Commercial skills
Communication skills
Problem Solving
Planning & Organizing
Product & Market knowledge
**YOUR MISSION**:
Primary responsibility is to grow market share within a designated account list (PURE PLAYERS & ECI SHOE SHOPS) through the combination of acquiring new business and increasing current client spend while increasing client satisfaction.
The KA E-commerce Executive has three main objectives:
COMMERCIAL FOCUS (60% of time):
- Manages KA relationship for ecommerce channel, creating a solid referral relationship with the e-comm KA teams.
- Leads and manages the strategic agenda with the e-comm KA.
- Helps improve business processes and make us more effective in supporting our KA on digital business.
- Work close to the Customer service teams to leverage commercial opportunities, ensure appropriate support, product availability and deliveries. Responsible for OB management.
- Support Key Account Manager in establish and communicate internally the seasonal calendar, explaining the objectives, content, and deliverables of the different meetings.
- Pro-actively support Key Account Manager in suggesting selection recommendation according to Net Sales objectives, respecting range segmentation.
- Creation of assortment adapted to the client's needs and sell out.
- Organize Logistics aspects for the presentations (agenda, rooms, catering, and models booking, samples, PPT templates, handbooks, etc.).
DATA FOCUS (25% of time):
- Create the necessary reporting for the accounts’ monitoring.
- Business Analysis / Data driven: Continuous analysis of e-comm KPI’s, sales KPI’s and results, ROI and key drivers. Stablish proper learnings and strategies based on the analysis to grow the digital business.
- Product Analysis and control in the KA e-comm: assure correct arrival, visibility and purchasing.
- Monitoring and analysis of weekly stock replacement to improve customer reorder ratios.
STRATEGIC FOCUS (15% of time):
- Develop the e-comm sell in strategy together with sales accounts.
- Searches for tactical opportunities & promotions to increase sell out.
- Collaborate with the Teamhead ecomm in leading campaigns and implements promotions and maximize the e-comm strategy visibility.
- Deliver best shopping experience to make sure people choose and buy our brands online vs our competitors.
- Store and digital visit on a regular basis, report KAM and PUMA Iberia Management on business status, competition activity and product sell-through.
- Establish pro-actively personal relationships with the Account Buyer teams.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
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