Product Marketing Manager
hace 5 meses
**Intro**:
We are actively seeking an individual with adaptability and a keen passion for challenges to become a valuable member of our diverse and multidisciplinary International Marketing team. We're in search of someone equipped with robust marketing skills to think and implement marketing activities for a specific product segment, emphasizing a dedicated focus on content creation within this sector. If you possess the ability to excel in dynamic environments and are enthusiastic about making meaningful contributions to a team that spans various backgrounds and cultures, we look forward to meeting you
**What will you do**:
- Develop content marketing strategies for the designated product category.
- Create compelling and informative product-related content, including articles, whitepapers, case studies, videos, social media campaigns, and targeted keywords.
- Collaborate closely with the broader marketing team to ensure product content aligns with overall marketing strategies, encompassing various skills and markets.
- Effectively communicate the unique value propositions, benefits, and use cases of the products.
- Collaborate with Product Managers to understand product features, benefits, and address pain points in the content creation process.
- Work closely with Visual Marketing to generate visually engaging content that enhances the overall brand image.
- Implement measurement mechanisms to assess the success of product content marketing initiatives and make data-driven improvements.
- Stay informed about industry trends and customer preferences to continuously refine content marketing strategies.
**What do we expect**:
- English Fluency.
- Strong written and verbal communication skills.
- Creativity and innovation in developing content that effectively communicates product value.
- Familiarity with marketing tools such as HubSpot.
- Experience with social media platforms.
- The ability to prioritise tasks and manage your own time well, handling multiple projects at once.
- A passion for getting the details right.
- Knowledge of SEO best practices and proficiency in using targeted keywords.
- To be considered for this role, we MUST see a variety of work from your portfolio.
**About us**:
We are on a mission to protect the built world with software, sensors and data. We hire talented problem-solvers with bold ambition who share our passion for inspection technology to sustain mission-critical assets and infrastructure for future generations. Our culture is creative, innovative and inclusive. We are a fast-paced, product driven, growth company headquartered in Switzerland with our Singapore and Malaga technology hub and a global mindset looking to lead a digital revolution in inspection. Want to join the #EagleTeam?
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