Growth Manager

hace 6 meses

Madrid, España Betway Group A tiempo completo

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique

The Department:
The Spain Growth team is responsible for optimising data driven marketing strategies and supporting other local teams with reliable, relevant and responsive analytical support and insight.

Purpose of the role:
The Growth Manager manages a team of analysts and digital marketers and is pivotal in driving the growth of our business in Spain. You will be responsible for developing and executing growth strategies that will increase our customer base, drive revenue growth and increase other performance based KPIs. Your ultimate goal will be to accelerate the growth of our business, increase market share and, in conjunction with the brand manager, establish a strong brand presence in the Spanish market.

You will be responsible for:

- Managing a team of specialists including digital marketers and analysts,
- Defining and leading our marketing strategy to deliver upon the objectives and commercial targets,
- Managing ‘performance to budget’ by optimizing our investment on a weekly basis to meet KPIs,
- Merging local analytics with international Betway best practice to optimise local marketing opportunities,
- Maintaining and developing marketing reporting to continually improve our understanding of the market,
- Leading the marketing planning process with internal and external teams,
- Reviewing changes to the market, consumer trends and the competitive landscape and providing guidance on re-evaluating the marketing plan if necessary,
- Providing analytical support to key stakeholders under time sensitive environments,
- Managing the analytical support/output of the team and being the primary point of contact for understanding the KPIs of the market,
- Maintaining and evolving the analytical resources supporting the other local teams,
- Leading long term forecasting on player activity and budgets to support directors on scenario planning.
- This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives._

You will have:

- Proven record in managing a marketing/analytics team,
- Extensive marketing experience,
- Ability to conceptualise, discuss and present marketing ideas internally and externally,
- Confidence in managing large marketing budgets and driving ROI growth,
- Proven track record in designing and executing digital marketing campaigns,
- Experience in hiring and managing a high performing team,
- Ability to effectively coach and develop junior colleagues,
- Strong project management skills with the ability to deliver and prioritise between tactical and strategic initiatives,
- Experience using tools such as Tableau, Appsflyer, Google and/or Adobe Analytics,
- Excellent communication skills, both written and verbal, in both Spanish and English.

It would be a bonus if you also had:

- Good understanding of the sports media landscape,
- Strong knowledge of the local online betting market.

Behavioural Competencies:

- Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are _
- Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation._

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