Marketing Analytics Lead

hace 3 semanas

Madrid, España lastminute.com A tiempo completo

**Company Description**

Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do "whatever makes them pink".

We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. More than 1,700 employees spread across our offices worldwide develop our own products and services to power the entire traveller journey for millions of people.

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

This team has the objective to proactively partner with our marketing and media teams to design, measure and optimize performances of our marketing campaigns across various channels including paid search, display advertising, social media, and affiliate marketing.

**Key Responsibilities**:

- Proactively define and review an overarching marketing analytics strategy aligned with our company business goals identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.
- Oversee the collection, integration, and management of our marketing data from various sources including digital marketing platforms, website analytics, and third-party data providers ensuring data accuracy, consistency, and completeness by implementing data quality control measures and data validation processes.
- Supervise the development of dashboards, reports, and visualizations to communicate key marketing metrics, performance trends, and insights to our marketing stakeholders.
- Lead the analysis of marketing data to uncover insights, trends, and patterns that drive actionable recommendations for optimizing our marketing strategies.
- Partner with our marketing and media teams to identify and monitor marketing key performance indicators ensuring effectiveness and constant optimization of our marketing and media campaigns
- Collaborate closely with other data domain teams (Marketplace, Customer, Sales & Partnership, Finance) to ensure alignment and coherence of overall data initiatives following the guidance of our Data Governance team.
- Stay abreast of emerging trends, best practices, and innovations in marketing analytics, data science, and technology to identify opportunities for continuous improvement and innovation.

**Qualifications** Skills and Experience**

**Essential**
- You have demonstrated ability to lead, mentor, and inspire a diverse team of data analysts and data engineers, fostering a collaborative and inclusive team culture.
- Proactive analytic mindset able to drive data teams to transform raw and unstructured data into valuable actionable marketing insights.
- Knowledge of main data engineering concepts and experience working with data pipelines and data warehousing & cloud solutions.
- Experience with marketing analytics platforms and proficiency in extracting insights from web analytics data to fuel our marketing strategies.
- Proficiency in understanding, leveraging, implementing, and measuring Marketing Technology stacks needed for digital marketing (MarTech).
- Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions.
- Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners.
- Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment.
- Fluent in English language to be able to efficiently communicate with both international team members and stakeholders

**Desirable**
- Expertise in Paid Search advertising platforms such as Google Ads, Google Search Ads 360, Facebook Ads, and other relevant platforms.
- Comprehensive understanding of Google Analytics 4 and related big query data models.
- Knowledge of machine learning algorithms and predictive modeling techniques for customer segmentation, churn prediction, and propensity modeling.
- Understanding of marketing tag management best practices, data layer implementation, and related troubleshooting techniques to ensure data accuracy and integrity across digital properties.

**Additional Information**
By joining our company, you will have the chance to:

- Join a dynamic team in an inclusive-international environment
- Grow thanks to the career journey a

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