Marketing Manager

hace 4 semanas

Madrid, España Alight A tiempo completo

**Our story**

At Alight, we believe a company’s success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to “Be Alight.”

**Our Values**:
**Champion People **- be empathetic and help create a place where everyone belongs.

**Grow with purpose - **Be inspired by our higher calling of improving lives.

**Be Alight - **act with integrity, be real and empower others.

It’s why we’re so driven to connect passion with purpose. Our team’s expertise in human insights and cloud technology gives companies and employees around the world the ability to power confident decisions, for life.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

**Role**

The Field and Demand Generation Marketing Manager role will provide strategic, operational and executional marketing support to the Iberia market with primary concentration on Spain. The activities will directly support and drive demand generation, help to enhance and differentiate Alight Solutions in the sales process, increase customer intimacy and drive growth.

This role will support the Iberia commercial organization and collaborate with marketing peers across Europe and North America. This role requires marketing expertise to help drive demand generation, increase brand awareness, and initiative and drive to propel sales opportunities and pipeline growth.

**Responsibilities**
- Create, design, and implement a regional digital first marketing strategy to support and deliver and drive sales goals, focused on demand generation (MQO/SQO).
- Lead and develop a high-performing marketing program which delivers on-time and on-budget demand generation programs that span multiple marketing channels and outlets
- Collaborate with the sales teams to create highly tailored sales messaging and experiences for key client and prospect engagements.
- Lead Alight Solutions’ presence externally at key trade shows, conferences, and events.
- Oversee marketing communications including marketing automation, branding, PR, advertising, white papers, infographics, solution briefs, slideshows, client case studies, video promotion, seminars, events, collateral materials, market research management and social/online presence management.
- Work closely with our global design team to develop digital customer journeys and marketing assets
- Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems.
- Optimise the customer experience, drive traffic to and build content for the Alight Spanish website and leverage paid and organic tactics to drive traffic
- Develop close collaboration & intensify partner programs with leading technology providers in your region with the objective to drive demand
- Work with the broader European marketing team to deploy initiatives in your local markets by actively contributing to the execution.
- Act as the regional custodian of the Alight brand.
- Facilitate and enhance the use of social media to reach extended audiences regionally.
- Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems.
- Responsible for managing agency relations including digital, PR and telemarketing resources

**Experience**
- 5 plus years of marketing management experience
- Local marketing practices in Spain and ideally having worked for a global company prior
- Industry experience in the area of Outsourcing Services, Professional Services, Software or Technology, if possible, in the Payroll and/or Human Resources space desired but not a must
- Fluent in Spanish and English, Portuguese being desirable

**Skills**
- Ability to plan, organize, monitor and execute multiple projects on-time and within budget
- Self-starter & hands-on mentality - this role requires someone who can roll up their sleeves and execute on campaigns
- Ability to balance strategic thinking with executional excellence
- Experience with content creation, marketing automation & lead nurturing
- Strong understanding of branding, lead generation and sales processes, and a proven ability to drive and deliver successful demand generation programs
- Strong communication skills (the gift of the gab), looking for strong verbal and written articulation skills
- Strong collaboration skills, real team player
- Deep expertise of electronic and social marketing strategy & programs
- Strong written and verbal communication skills and expert presentation skills
- Highly organized and ability to work in a fast-moving, international, complex matrix environment
- Experien

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