Head of Digital Merchandising

hace 2 semanas

Madrid, España Loewe A tiempo completo

**Position**:
Being part of LOEWE gives you the opportunity of learning new things every day and working with people passionate about what they do, in a fast moving and ambitious company.

You will be part of the Omnichannel team at LOEWE HQ, based in Madrid. You will lead a team of eMerchandisers and work closely with the rest of the Omnichannel as well as the Central and Regional Merchandising teams. You will be a key part of the OneStock strategy, bringing the e-commerce vision to the table and ensuring all the process and decisions are consistent and efficient with the online business and operations

**Profile**:
**Your role will be**:
1. Defining and structuring the offer:

- Define, together with Central eMerchandising, the OTB and sales objectives per category for all the ecommerce business worldwide except China.
- Define the online product strategy and supervise the buying for all the categories, aligning to the global and local priorities and maximising the channel opportunities and sell-throughs, in a OneStock context.
- Supervise and follow up the sales plan at SKU leve.
- Define and optimise the distribution strategy for the online stock points
- Lead the online Merchandising vision and actions to roll out successfully OneStock in all regions, understanding the impacts of the project in the online product performance.

2. Digital product excellence:

- Define product priorities and key pillars for content, calendar and themes creations
- Define and implement new functionalities, actions or improvements to optimise the performance of the product pages and product categories (information, sizing, crossell, complete the looks )
- Coordinate the China team to make sure the global online product vision is represented and implemented in the country / region with a local angle
- Define the processes and actions needed in the eMerchandising team to increase the categories conversion at a local level.
- Supervise the product content for the publication, from pictures to information translation, including the interactions and improvements with Photo Studio, to ensure the best information quality possible
- Review the categorisation and activation of the assortment for all the
sites.
- Define the frequency and rules to create and update the Visual Merchandise of the categories so it can be both inspiring and performing.
- Manage and supervise special digital projects end to end.

3. Leadership and communication:

- Represent the voice of online business as the product and catalogue reference for internal teams.
- Lead the online Merchandising vision and actions to roll out successfully OneStock in all regions.
- Manage, motivate and nurture the eMerchandising team

4. Data-driven mindset:

- Coordinate weekly sales and stock analysis, identifying opportunities and defining actions to enhance category performance.
- Coordinate with Central and Regional Merchandising on a regular basis to understand and report trends, opportunities and actions.
- Foster a culture of analyzing product performance to gain insights and optimize results, maximizing the ST (sell-through).

**What is important for the role**:

- Minimum 5 years in similar positions in Luxury Fashion.
- Deep knowledge and understanding of product, specially in Leather Goods, in the luxury sector.
- Strong analytical capabilities.
- Assertiveness and strong communication skills, used to liaise with senior management.
- Resilient and used to fast paced environments.
- Problem solver.
- Flexible, enthusiastic and motivated with the ability to meet targets in a deadline-driven environment.
- Technically savvy with a curious mind and eagerness to learn.
- Fluent in English & Spanish.

**Additional information**:
**About us**:
Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft and culture around the world.

If you think this role is made for you, please send us your CV

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