Senior Manager Digital Marketing

Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight - every day, at the speed the industry demands.

Las cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación.

We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected.

In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.

ABOUT THE ROLE

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• Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
  
• Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well.
  
• Manage supporting agencies, challenge delivery, ensure alignment and control spend.
  
• Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness.
  
• Own paid media budget allocation across markets, channels, and funnel stages, optimising spend based on performance and priorities.
  
• Define the strategic direction and set clear expectations for agency resources.
  
• Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables.
  
• Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement.
  
• Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting.
  
• Provide strategic, data-informed guidance to three internal campaign managers responsible for translating business priorities into major campaigns.
  
• Occasionally support campaign setup or optimization in partnership with the agency to ensure best practices.
  

DATA, REPORTING & PERFORMANCE MANAGEMENT

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• Collaborate closely with the Revenue Operations team, which manages data infrastructure, reporting, and integrations, to define key KPIs and co-develop marketing performance dashboards.
  
• Analyze available marketing data directly from platforms during ongoing build-out of tracking and attribution systems.
  
• Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact.
  
• Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data-driven insights.
  
• Leverage AI-powered tools and automation thoughtfully to enhance campaign performance without compromising strategic control.
  

WHAT WE LOOK FOR IN YOU

Required

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• 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets.
  
• Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals.
  
• Experience managing external agencies and holding them accountable for results.
  
• Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining.
  
• Clear decision‑making skills based on data — but able to act even when full data is not yet available.
  
• Strong stakeholder and cross‑team communication: clear in reporting, prioritization, and campaign feedback.
  
• Fluent in English and Spanish (both spoken and written).
  

Nice to Have

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• Experience in B2B, marketplace, SaaS, or agency background.
  
• Experience building or managing internal teams.
  
• Familiarity with AI tools used in campaign optimization, SEO automation, or creative testing.
  
• Understanding of CRM and full‑funnel lead generation strategies.
  
• Other European languages (e.g., French, German, Italian) are a plus.
  

WHAT WE OFFER YOU

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• A competitive salary package, with additional legal benefits focused on your well‑being, work flexibility and career growth.
  
• Hybrid working model, with no mandatory days to come to the office.
  
• An international working environment, with over 40 nationalities in the Alpega Team.
  
• A high‑impact role at the center of growth strategy across multiple geographies.
  
• Ownership over one of the most business‑critical marketing functions.
  
• The chance to build and shape the internal performance setup from the ground up.
  

Alpeg