Growth Marketing Manager

Hace 2 días

Barcelona, Cataluña, España Pentasia Jornada completa

I am looking for a growth marketing manager for a large international i-gaming operator. The role is based in Ceuta in the office one day a week from home. You will be responsible for leading the optimization, conversion and organic growth of the digital business through user behavior analysis, journey improvement, and continuous experimentation using data-driven decision-making through marketing analytics.


Experiencia, cualificaciones y habilidades interpersonales, ¿tiene todo lo necesario para triunfar en esta oportunidad? Descúbralo a continuación.
What will you doConversion Optimization (CRO)
  • Lead the conversion optimization strategy.
  • Identify opportunities for improvement throughout the funnel (registration, validation, first deposit, activation, and repeat purchases).
  • Analyze user behavior to detect points of friction and churn.
  • Define and prioritize initiatives aimed at improving conversion, activation, engagement, and customer value.
Marketing Analytics
  • Functionally lead the areas marketing analytics.
  • Prioritize analyses aligned with business objectives.
  • Ensure the quality and consistency of dashboards and reporting.
  • Transform data into actionable insights and recommendations for Marketing and Product.
Personalization and Customer Experience
  • Drive, together with CRM and Product, the personalization of the experience.
  • Identify advanced segmentation opportunities.
  • Improve the relevance of customer journeys and touchpoints.
Benchmarking and Innovation
  • Analyze trends and best practices in CRO, UX, and Growth.
  • Conduct continuous competitor benchmarking.
  • Propose new optimization tools and methodologies. xghoner

This is a senior marketing role ideally suited to someone already in Ceuta looking fort a new role.