Customer Lifecycle Management- Intern(ENG)

ABOUT FREE2MOVE

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Created in 2016, Free2move simplifies mobility by offering a wide range of services to meet everyone's travel and mobility needs.

With Free2move, you can rent a city car for shopping, book a car for your stay in Italy, or reserve a car park for a weekend in Paris — all in one click through our web and mobile platforms

Born from the merger of the Stellantis Group and the start-up TravelCar, Free2move has rapidly established itself as a key player in the mobility industry, thanks to its agility, innovation and entrepreneurial spirit.

Today, Free2move is the #1 mobility reflex for more than 6 million users. We operate in 170+ countries across 5 continents, in 30 languages and 26 currencies. More than 5,000 partners trust us, with several hundred thousand vehicles available worldwide.

If you want to join a team of 650+ experts and contribute to bold international projects, you're in the right place

You will evolve in an ultra-dynamic, innovative, agile and international environment, working alongside talented teams with multidisciplinary skills, at the crossroads of the digital ecosystem and the fast-changing automotive sector.

JOIN US

It's exciting, you'll see

Our environment:

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• International B2C environment within the Carsharing business.
  
• Customer Lifecycle Management (CLM) team working at the intersection of Marketing, Data and Customer Experience.
  
• Close collaboration with Marketing Analytics, Product, local markets and cross-functional teams.
  
• Fast-paced, data-driven environment focused on customer engagement, retention and business growth.
  
• Opportunity to work with Salesforce Marketing Cloud (SFMC) and contribute to customer journeys across different markets.
  

Your next missions:

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• Support the end-to-end customer lifecycle, from acquisition and activation to engagement, retention and loyalty.
  
• Analyze customer data and campaign performance to identify growth opportunities and friction points.
  
• Support the creation, optimization and monitoring of automated customer journeys using Salesforce Marketing Cloud.
  
• Contribute to initiatives aimed at increasing Monthly Driving Users (MDU) and customer engagement.
  
• Monitor campaign performance at city level and identify opportunities for local optimization.
  
• Support the personalization of CRM campaigns to improve engagement and reduce unsubscribe rates.
  
• Conduct deep dives into active customer journeys and propose improvements based on data and insights.
  
• Collaborate with cross-functional teams to translate business requirements into effective CRM solutions.
  
• Support ad-hoc CRM requests and ensure timely delivery of operational activities.
  

Technical & Hard Skills:

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• Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, CRM, Digital Marketing or a related field.
  
• Strong analytical and problem-solving skills.
  
• Good understanding of CRM and customer lifecycle management principles.
  
• Strong interest in data-driven marketing, customer engagement and retention.
  
• Comfortable working with data and extracting actionable insights.
  
• Good knowledge of Excel; experience with data visualization or analytics tools is a plus.
  
• Interest in marketing automation and CRM platforms.
  
• Experience with Salesforce Marketing Cloud (SFMC) is a strong plus.
  
• Ability to understand business requirements and translate them into actionable solutions.
  
• Strong written and verbal English communication skills.
  
• Previous experience in CRM, marketing, analytics or a related field is a plus.
  

Soft Skills:

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• Analytical and data-driven mindset.
  
• Curious and eager to learn.
  
• Proactive and solution-oriented.
  
• Strong attention to detail and commitment to quality.
  
• Organized and able to manage multiple priorities.
  
• Comfortable working in a fast-paced and international environment.
  
• Strong communication and collaboration skills.
  
• Able to work effectively with cross-functional teams.
  
• Autonomous while being comfortable working under the guidance of senior team members.
  
• Customer-oriented mindset with a strong interest in improving the user experience.
  

WHAT WE OFFER

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