Marketing Specialist

This job is with HP, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Large Format Print Marketing Specialist, DACH

Si desea saber un poco más sobre esta oportunidad, o está considerando presentar su candidatura, por favor, lea la siguiente información del puesto.
Being a part of Graphics Solutions Business (GSB), our Large Format Print Business is a worldwide leader in commercial and industrial printing solutions. With an impressive portfolio and a strong innovation pipeline, we are currently hiring for a Large Format Design Marketing Specialist to focus on DACH countries.
Marketing Specialist, Large Format Design Print Marketing.

The person in this role will own the planning, execution, measurement, and optimization of local/regional marketing campaigns and content strategy with the goal of driving measurable business impact.
The successful candidate will have 3+ years of marketing experience, solid project management skills, good communications and influencing skills, and a relentless go-getter attitude.

If you are our Marketing Specialist, you will have an opportunity to:

• Develop and implement comprehensive marketing strategies, based on OGSMs, to drive profitable market share and revenue growth for large format design business at regional level, with clear objectives and aligned to key marketing platforms.
• Analyze the performance and impact of the marketing initiatives, using data and insights to optimize and improve impact and effectiveness.
• Lead content strategy and AI search optimization strategies to drive increased presence in the digital shelf and improved conversion.
• Focus on digital marketing and performance campaigns to drive sales
• Lead analysis of marketing revenue contribution & attribution for marketing campaigns and eCommerce & marketplace platforms.
• Be a part of the local/European tradeshows and events organization committee

o Strategy alignment, planning, and execution
o Utilizes data to facilitate effective marketing strategy and planning
o Owns end-to-end marketing campaigns execution, measurement, and reporting
o Uses data to identify trends and insights to optimize performance
3+ years of experience in Marketing and/or Demand Generation.

• BA or BS degree in Business, Communications, Marketing, or a similar field
• Experience in the online space (e-business, search, paid media, content syndication, programmatic, etc.), Excellent interpersonal skills: ability to build, manage and influence different management levels, agencies & virtual teams
• Agility and ensuring timelines are met in activation of campaigns, with strong project management skills
• English and German fluent.
• Work in a global organization with colleagues from 60+ nationalities, collaborating across cultures and geographies.

Hybrid work model (home office / office), depending on the role/functions
Health & Life insurance
Flexible working hours to support work-life balance
HP Flex Program: Join our global employee networks such as Women, Pride, Inclusion, NextGen, Sustainability & DisAbility, with opportunities to get involved locally.
Doctor and medical team available for annual checkups, nutrition, oral hygiene, physiotherapy, and general health.
Enjoy our Printing Happy Hour-from photos to large posters-and hands‐on workshops using the latest printing technologies, from wall covers to 3D printing.
Women Network initiatives: Networking events, STEM promotion, business acumen talks, work-life balance sessions, and future‐skills development.
Marketing
Full time
Shift -
No shift premium (Spain)
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). xghoner