Senior Marketing Mix Analytics Lead

Hace 2 días

Madrid, Comunidad de Madrid, España Publicis Groupe España Jornada completa

Publicis Groupe España seeks a Senior Advanced Analytics Specialist to own econometric MMM development, translating models into actionable client insights.

Obtenga más información sobre las tareas generales relacionadas con esta oportunidad a continuación, así como sobre las habilidades requeridas.

You will design, implement, and communicate marketing measurement solutions while collaborating with multidisciplinary teams to optimize campaigns and drive business growth.

The role emphasizes end-to-end MMM, MTA integration, xghoner and experimentation, with opportunities to influence budget decisions and deliver impactful data-driven