Digital Marketing Graduate

Job Description:

A continuación se detalla todo lo que necesita saber sobre lo que implica esta oportunidad, así como lo que se espera de los solicitantes.
Company Overview

Rakuten TV is a leading streaming platform, available in 42 countries of Europe, which offers premium Hollywood and local content across various types of access: Transactional Video-on-demand (ie buy or rent movies), AVOD (advertising-based on-demand content) or FAST (linear free TV channels with ads). Rakuten TV forms part of Rakuten Group one of the worlds’ leading internet services companies, offering a wide variety of services for consumers and businesses, with a focus on e-commerce, fintech and digital content.

Our Rakuten mission:

Contribute to society by creating value through innovation and entrepreneurship. By providing high-quality services that help our users and partners grow, we aim to advance and enrich society.

The Digital Marketing Graduate supports the day-to-day execution of B2B and B2C marketing campaigns across Social Media, Email Marketing and Website.

Working closely with the Marketing Content Lead and Marketing Manager, the role is responsible for turning campaign content and assets into high-quality, channel-ready executions. This is a hands-on role for a curious, proactive and digitally savvy person who is passionate about marketing, learns quickly and is excited about using AI to work smarter and more efficiently.

Key Responsibilities
1. Social Media Execution

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• Execute social media campaigns across relevant platforms, following the agreed campaign strategy, messaging and content calendar.
  
• Adapt copy and creative assets to each social channel and format.
  
• Prepare, publish and schedule social media content, ensuring accuracy and consistency.
  
• Ensure all assets, links, tags and formats are correctly implemented before publication.
  
• Support the adaptation and repurposing of campaign content for social channels.
  
• Monitor published content and flag issues or opportunities for improvement.
  

2. Email Marketing Execution

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• Build and execute email campaigns based on approved content, messaging and targeting.
  
• Create and adapt email content, including copy, images, links, CTAs and basic formatting to feedback
  
• Set up audience targeting and segmentation in the relevant email marketing platform, ensuring the right content reaches the right audience.
  
• QA email campaigns before launch, ensuring content, links, segmentation and display are correct.
  
• Support email calendar management and campaign scheduling.
  
• Implement learnings and recommendations from previous campaign performance.
  

3. Website Execution

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• Publish and update campaign content across the website using CMS platforms such as WordPress.
  
• Adapt campaign assets and copy to website formats and requirements.
  
• Ensure pages, links, CTAs, images and other elements are correctly implemented.
  
• Perform basic website QA before and after publication.
  
• Maintain website content and identify outdated, incorrect or inconsistent content.
  

4. AI & Digital Tools

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• Use AI tools such as Claude to support and accelerate day-to-day content execution.
  
• Explore AI-powered workflows for content adaptation, repurposing, QA, research and repetitive tasks.
  
• Learn and experiment with advanced AI capabilities and identify opportunities to improve efficiency.
  
• Develop strong AI literacy and become increasingly autonomous in using AI tools to solve day-to-day marketing challenges.
  
• Use AI responsibly while ensuring brand consistency, accuracy and quality.
  

5. Campaign Execution & Collaboration

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• Execute campaign deliverables according to the content calendar, campaign brief and agreed deadlines.
  
• Work closely with the Marketing Content Lead to ensure campaigns are activated consistently across Social, Email and Website.
  
• Collaborate with Campaign Owners, Product Marketing, Events, PR, Design and other stakeholders when required.
  
• Flag missing information, potential issues or inconsistencies proactively rather than waiting for instructions.
  
• Support the implementation of templates and standardized processes to make campaign execution faster and more scalable.
  

Technical Skills

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• Familiarity with or willingness to learn CMS and marketing platforms , such as WordPress, Cheetah and Salesforce Account Engagement.
  
• Comfortable working with digital tools and learning new platforms quickly.
  
• Strong interest in AI tools and emerging technologi