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[K-356] - Fintech Enablement Manager
hace 3 meses
As the GTM Enablement Manager for Fintech, you will play a key role in equipping internal go-to-market (GTM) teams with the necessary tools, resources, and strategies to effectively bring our fintech solutions to customers.
You'll report to the Director of Product Marketing - Fintech, partnering with Product Marketing Managers and product content creators, to develop activities to equip sales enablement and customer engagement to speak to the value fintech solutions provide our customers.
You will be instrumental in driving awareness and understanding amongst internal GTM teams of fintech product launches, develop learning paths, and overall bringing alignment on customer engagement approaches.
This role is essential in fostering internal understanding in others, and inspiring confidence in the use of our fintech products.
In this newly established role, you will have the unique opportunity to shape its trajectory.
Collaborating cross-functionally with Mewsers, especially Mews University, centralized Enablement team, and the People team, you will be a champion for the benefits fintech solutions can bring to our customers' operations.
Moreover, you'll use your fintech writing expertise to help us deliver against our ambitious targets.
Challenging?
100%.
Fun?
You bet
Your mission, should you choose to accept it: Strategic Development & Market Alignment: Craft comprehensive GTM strategies that include positioning, messaging, and content design to ensure successful market entry of fintech solutions.
Act as a bridge, coordinating closely with product marketing and GTM teams to align sales strategies with company objectives and drive collective success.
Stay informed about the fintech product roadmap and marketing campaigns for seamless integration into sales enablement initiatives.
Training & Enablement: Design, support, and run comprehensive fintech inc. payments training programs and enablement content.
Conduct both initial onboarding and ongoing training initiatives to provide sales and customer success teams with in-depth product knowledge.
Ensure that training materials are current, reflecting the latest product features and market trends.
Provide ongoing coaching to help the sales team apply methodologies effectively in their activities.
Content Creation & Management: Oversee content creation ensuring all materials support sales efforts accurately reflect the value story.
Develop a repository of fintech sales collateral such as presentations, data sheets, and case studies.
Create and maintain comprehensive enablement content for educational platforms.
Ensure training materials are detailed, accurate, and user-friendly to maximize understanding and application.
Performance Monitoring & Continuous Improvement: Continuously assess the effectiveness of training programs and enablement content using metrics and KPIs to assess performance.
Adapt training strategies to keep pace with evolving fintech products and market dynamics.
Make data-driven improvements based on feedback and changing market needs.
Feedback Integration & Customer Success: Establish mechanisms for incorporating customer feedback into enablement content.
Ensure that teams can address customer needs effectively through updated strategies.
Act as a key go-to resource for GTM teams when needed.
You'll be a great fit if you bring a few of the below with you: Minimum of 5 years of demonstrated experience in sales enablement, sales operations, or a similar role within the B2B SaaS and/or B2B fintech sectors.
Familiarity with Sandler training methodologies is preferred.
Comprehensive understanding of the fintech landscape, including its regulatory environment and specific customer needs, is highly advantageous.
Exceptional interpersonal skills are required, with the ability to quickly establish rapport, build trust, and motivate others.
Excellent communication skills, including proficiency in delivering presentations and conducting training sessions, are essential.
A coaching approach is necessary, with the ability to provide constructive feedback to team members, collaborators, and stakeholders.
Excellent organizational and project management skills are crucial.
A data-driven approach is required, with the ability to create and track metrics that measure the increase in sales and customer success productivity resulting from effective enablement strategies.
Experience with key systems is desirable but not essential: CRM systems such as Hubspot, Salesforce, and Gainsight Content management systems such as Seismic Learning Management Systems such as Learn Upon and Degreed.
The ideal candidate should be results-oriented and entrepreneurial, with the ability to work collaboratively in a fast-paced and dynamic environment.
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