Regional Key Account Manager
hace 1 mes
Mission
The Regional KAM is an entrepreneurial leadership role responsible for development and implementation of the Red Bull sales strategy, thereby delivering sales, volume and P&L targets for major regional customers.
This role requires a hands-on leader and team player who is able to set clear expectations and objectives, who sets aggressive goals and delivers on key initiatives.
The Regional KAM needs to be able to devise a medium-term vision, based on thorough understanding of trends and opportunities with attention to detail.
Main Responsibilities
Lead and manage the implementation of the Red Bull commercial strategy at key regional customers.
Manage sales & new business forecasts, prepare and evaluate/track sales budgets ensuring that agreement counter performance is being executed.
Successfully implement national price increase strategies and establish the customer pricing accordingly.
Develop customer strategy and annual business plan in line with overall national sales strategy.
Prepare negotiation scenarios and strategy and fully lead negotiation process.
Ensure that Red Bull is at the forefront of customer relationship management.
Analyze available data sources (e.g. Nielsen, scanner data) to profitably manage the portfolio and derive growth opportunities for the Red Bull brand with each key customer.
Build effective annual promotion plans based on sound sales development and profitability analysis.
Experience
Proven track record of at least 3 years professional experience in sales (KA, Trade, Field) ideally with FMCG/beverage background.
Excellent network of existing contacts and trade relationships.
Category Management and Teams Management experience is a plus.
Requirements
University Degree Economics, Business Administration or similar.
Fluent English, written and spoken, other languages useful.
Strategic & innovative.
Strong planning skills.
Effective negotiation skills.
Problem solving.
Presentation skills.
Analyze sales & consumer data.
Financial systems SAP / BI.
Interpersonal skills.
Travel 25%.
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