Gcc Rare Disease Senior Brand Manager

hace 2 semanas

Barcelona, España Astrazeneca Gmbh A tiempo completo

.JOB TITLEGCC Rare Disease Senior Brand ManagerABOUT ASTRAZENECAAstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases.ROLE SUMMARYAstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion in 2021. Rare diseases are a high-growth therapy area with rapid innovation and significant unmet medical need. Over 7,000 rare diseases are known today – yet less than 1% of them have an approved treatment.As we begin to build our position as a Rare Disease leader, we seek a Rare Diseases Brand Manager to join our Commercial Team in KSA. The Brand Manager is a full-time position, responsible for developing and implementing rare disease brand strategies across GCC countries.The Brand Manager will work closely with the Franchise Head to deploy and adapt the AZ brand strategy to the local markets, including tactics and execution.The Brand Manager will develop strategy for assigned portfolio: brand planning process, brand positioning in context of competitive landscape (messages, programs, key initiatives).What you'll doDevelop and coordinate implementation of marketing programs for assigned brand(s), including cost management.Ensure launch readiness and planning of key activities pre/post launch. Build solid marketing mix through delivery of appropriate channels. Propose and support design of appropriate programs to deliver excellence in customer experience.Develop a robust understanding of the patient journey to design tailored programs tackling the gaps within, with special attention to patient finding activities.Lead forecast during business planning process. Input to market research plan and monitor KPIs for brand dashboard.Contribute to development and implementation of KOL management plan.Lead identification and development of marketing best practices and support implementation in the local market.Demonstrate business ethics and ensure active respect of values, business ethics, local laws, policies, and marketing procedures.Manage advertising and other support agencies in implementing global communication tools and in developing local marketing materials, including promotional materials for the field team.Establish and maintain quality and trustful contacts within the relevant medical community, with opinion leaders, influencers, and deciders, in compliance with local requirements.Support field teams' execution of promotional events from concept design to content delivery.Other duties within position's scope, as assigned by Line Manager.Only applications based in KSA will be considered.Essential for the roleLeadership skills, potential to develop in a more senior role.2-5 years of brand management experience within an innovative pharmaceutical company with focus on specialty care businesses

  • Gcc Rare Disease Senior Brand Manager

    hace 2 semanas

    Barcelona, España Astrazeneca Gmbh A tiempo completo

    .JOB TITLE GCC Rare Disease Senior Brand Manager ABOUT ASTRAZENECA AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases. ROLE SUMMARY AstraZeneca is accelerating the expansion of our geographical...

  • Gcc Rare Disease Senior Brand Manager

    hace 2 semanas

    Barcelona, España Astrazeneca Gmbh A tiempo completo

    JOB TITLE GCC Rare Disease Senior Brand Manager ABOUT ASTRAZENECA AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases.ROLE SUMMARY AstraZeneca is accelerating the expansion of our geographical...

  • Gcc Rare Disease Senior Brand Manager

    hace 2 semanas

    Barcelona, España Astrazeneca Gmbh A tiempo completo

    JOB TITLEGCC Rare Disease Senior Brand ManagerABOUT ASTRAZENECAAstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases.ROLE SUMMARYAstraZeneca is accelerating the expansion of our geographical...

  • GCC Rare Disease Senior Brand Manager

    hace 2 semanas

    Barcelona, España AstraZeneca GmbH A tiempo completo

    JOB TITLE GCC Rare Disease Senior Brand Manager ABOUT ASTRAZENECA AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases. ROLE SUMMARY AstraZeneca is accelerating the expansion of our...

  • Gcc Rare Disease Senior Brand Manager

    hace 2 días

    Barcelona, España buscojobs España A tiempo completo

    AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases.ROLE SUMMARYAstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion in...

  • Gcc Rare Disease Senior Brand Manager

    hace 2 días

    Barcelona, España buscojobs España A tiempo completo

    AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases. ROLE SUMMARY AstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion...

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