Gcc Rare Disease Senior Brand Manager
hace 2 semanas
JOB TITLE GCC Rare Disease Senior Brand Manager ABOUT ASTRAZENECA AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases.
ROLE SUMMARY AstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion in 2021. Rare diseases are a high-growth therapy area with rapid innovation and significant unmet medical need. Over 7,000 rare diseases are known today – yet less than 1% of them have an approved treatment.
As we begin to build our position as a Rare Disease leader, we seek a Rare Diseases Brand Manager to join our Commercial Team in KSA. The Brand Manager is a full-time position, responsible for developing and implementing rare disease brand strategies across GCC countries.
The Brand Manager will work closely with the Franchise Head to deploy and adapt the AZ brand strategy to the local markets, including tactics and execution.
The Brand Manager will develop strategy for assigned portfolio: brand planning process, brand positioning in context of competitive landscape (messages, programs, key initiatives).
What you'll do Develop and coordinate implementation of marketing programs for assigned brand(s), including cost management.Ensure launch readiness and planning of key activities pre/post launch. Build solid marketing mix through delivery of appropriate channels. Propose and support design of appropriate programs to deliver excellence in customer experience.Develop a robust understanding of the patient journey to design tailored programs tackling the gaps within, with special attention to patient finding activities.Lead forecast during business planning process. Input to market research plan and monitor KPIs for brand dashboard.Contribute to development and implementation of KOL management plan.Lead identification and development of marketing best practices and support implementation in the local market.Demonstrate business ethics and ensure active respect of values, business ethics, local laws, policies, and marketing procedures.Manage advertising and other support agencies in implementing global communication tools and in developing local marketing materials, including promotional materials for the field team.Establish and maintain quality and trustful contacts within the relevant medical community, with opinion leaders, influencers, and deciders, in compliance with local requirements.Support field teams' execution of promotional events from concept design to content delivery.Other duties within position's scope, as assigned by Line Manager.Only applications based in KSA will be considered. Essential for the role Leadership skills, potential to develop in a more senior role.2-5 years of brand management experience within an innovative pharmaceutical company with focus on specialty care businesses.5-10 years' industry experience, preferably in niche markets/orphan drugs.Product launch experience a plus.Medical degree desirable, MBA a plus.Availability for local travel.Flexibility & adaptability.Solid understanding of marketing concepts.Very good presentation skills for senior audience.Excellent KEE management.Resilience to work effectively in a fast-changing environment.Experience in the pre & post-launch marketing of pharmaceutical products.Able to act and influence at a senior level.Evidence of excellent skills in communication, influencing, and project tactical management.Very good command of English.Desirable for the role Advanced degree(s) in business or science.Rare disease experience is preferable but not mandatory.Experience in Haematology/Oncology/Nephrology will be an advantage.Why AstraZeneca? At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development.
So, what's next? Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.Are you ready to bring new ideas and fresh thinking to the table? Brilliant We have one seat available, and we hope it's yours.Where can I find out more? Follow AstraZeneca on LinkedIn, Facebook, and Instagram.
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Gcc Rare Disease Senior Brand Manager
hace 2 semanas
Barcelona, España Astrazeneca Gmbh A tiempo completo.JOB TITLE GCC Rare Disease Senior Brand Manager ABOUT ASTRAZENECA AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases. ROLE SUMMARY AstraZeneca is accelerating the expansion of our geographical...
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Gcc Rare Disease Senior Brand Manager
hace 2 semanas
Barcelona, España Astrazeneca Gmbh A tiempo completo.JOB TITLEGCC Rare Disease Senior Brand ManagerABOUT ASTRAZENECAAstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases.ROLE SUMMARYAstraZeneca is accelerating the expansion of our geographical...
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Gcc Rare Disease Senior Brand Manager
hace 2 semanas
Barcelona, España Astrazeneca Gmbh A tiempo completoJOB TITLEGCC Rare Disease Senior Brand ManagerABOUT ASTRAZENECAAstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world's most serious diseases.ROLE SUMMARYAstraZeneca is accelerating the expansion of our geographical...
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GCC Rare Disease Senior Brand Manager
hace 2 semanas
Barcelona, España AstraZeneca GmbH A tiempo completoJOB TITLE GCC Rare Disease Senior Brand Manager ABOUT ASTRAZENECA AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases. ROLE SUMMARY AstraZeneca is accelerating the expansion of our...
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Gcc Rare Disease Senior Brand Manager
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