Crm Campaign Manager

hace 6 días

Madrid, España Zooplus A tiempo completo

.Company DescriptionMore than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.We're on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.Job DescriptionCreates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision. Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives. Works with our product, loyalty, marketing, and operations teams, will also ensure that communications are on-brand and impactful. Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty. Implementation of Central CRM campaigns (Push Notifications, Newsletters) Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing Benchmarking, providing new ideas for touchpoints in A/B test scenarios Aligns with other functions e.G., Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets. Optional support: Sampling/Insert into parcel (Own Brand brochure, true new customer leaflet, food samples ...) planning, execution, A/B testing and analysis. Postal print mailings from conception to execution and reporting (agency selection, graphics briefing, coupon code generation, customer segmentation until send-out and results analysis). Single point of contact to external print agencies. Focusing on KPIs such as:Revenue generated through direct marketing channels Customer and/or sales retention "loyalty" Activation Engagement Reactivation Qualifications2-3 years of Marketing Automation and CRM experienceBSc+ degree in business administration, e-commerce, marketing, tech, or related field

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