Crm Campaign Manager

hace 3 semanas

Madrid, España Cataloxy A tiempo completo

Publicada: 23.12.2024.
Actual hasta: 06.01.2025 Ofertas de empleo CRM Campaign Manager (all genders) Empresa: zooplus SE Ubicación: Madrid Salario: a convenir Descripción de la oferta Creates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets.
Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision.
Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives.
Works with our product, loyalty, marketing, and operations teams, will also ensure that communications are on-brand and impactful.
Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty.
Implementation of Central CRM campaigns (Push Notifications, Newsletters).
Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing.
Benchmarking, providing new ideas for touchpoints in A/B test scenarios.
Aligns with other functions e.g., Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets.
Optional support: Sampling/Insert into parcel (Own Brand brochure, true new customer leaflet, food samples ...) planning, execution, A/B testing and analysis.
Postal print mailings from conception to execution and reporting (agency selection, graphics briefing, coupon code generation, customer segmentation until send-out and results analysis).
Single point of contact to external print agencies.
Focusing on KPIs such as: Revenue generated through direct marketing channels.
Customer and/or sales retention "loyalty".
Activation.
Engagement.
Reactivation.
Un poco sobre la empresa zooplus SE Oficinas de empresa Ver más» #J-18808-Ljbffr

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