CRM Campaign Manager
hace 4 días
Publicada: 23.12.2024. Actual hasta: 06.01.2025
Ofertas de empleo CRM Campaign Manager (all genders)Empresa: zooplus SE
Ubicación: Madrid
Salario: a convenir
Descripción de la oferta- Creates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets.
- Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision.
- Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives.
- Works with our product, loyalty, marketing, and operations teams, will also ensure that communications are on-brand and impactful.
- Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty.
- Implementation of Central CRM campaigns (Push Notifications, Newsletters).
- Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing.
- Benchmarking, providing new ideas for touchpoints in A/B test scenarios.
- Aligns with other functions e.g., Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets.
Optional support:
- Sampling/Insert into parcel (Own Brand brochure, true new customer leaflet, food samples ...) planning, execution, A/B testing and analysis.
- Postal print mailings from conception to execution and reporting (agency selection, graphics briefing, coupon code generation, customer segmentation until send-out and results analysis). Single point of contact to external print agencies.
Focusing on KPIs such as:
- Revenue generated through direct marketing channels.
- Customer and/or sales retention "loyalty".
- Activation.
- Engagement.
- Reactivation.
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