Consumer Marketing Manager

hace 3 semanas

Madrid, España The Estée Lauder Companies A tiempo completo

Job Description Position Summary
• Defines the Marketing Strategy for the Brand in the Affiliate
• Builds and drives the 360° consumer marketing plan across all media channels
• Drives A&P mix optimization
• Defines the Consumer Journey(s) combining all communication and distribution channels
*DP & forecasting
*Merchadising focus and priorities
Job Description
ENSURE CONSUMER MARKETING STRATEGY RELEVANCY IN EMEA · Defines and owns the Consumer Calendar (launches, key shopping moments, retailers activations…) for all channels, working closely with Product Marketing, Trade, Online and Commercial teams
· Build consumer marketing calendar including A&P quarter and priorities
· Push the collaboration with OL with the 360-degree approach
· Working with Product Marketing Manager to support the strategy (360 file, Launch report, templates for ad-hoc request etc.)
· Budget elaboration,
· Consumer Engagement strategy, aligning Media, communication and CRM strategy with budget guidelines
· Collaborate with Online manager to drive Online growth and ensure consistency with media activations (digital, social and traditional) and in-store activations.
· Ensure VM consistency within all touchpoints and ensure assets delivery for each touchpoint.
· Analyze sell-out results (NPD, Retail Sales dashboard) and share consumer/market learnings.
MAXIMIZE BRAND AWARENESS AND CONVERSION VIA ADAPTED MESSAGES AND TOUCHPOINTS
· Identify new local opportunities to reach new consumer segments.
· Develop digital, social and CRM focus.
· Leads and orchestrates Paid, Owned and Earned activities, giving clear guidelines and objectives and ensuring smooth flow of information.
· Lead consumer insights and data, infusing the overall team.
· Define 'sampling strategy' and collaborate with Product Marketing Manager to ensure consistent FC and usage plan.
Qualifications Work Experience & Profile
× Strategic vision
× Expertise of cosmetic industry
× Marketing & Digital background
× Excellent communication skills
× Passion for beauty and sensitivity to luxury
Job Requirements & Qualifications
5+ years of experience
Fluent English
Job: Marketing
Primary Location: Europe, Middle East, Africa-ES-MD-Madrid
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 247326

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