Senior Paid Media Manager

hace 2 meses


Barcelona, España Importante Empresa A tiempo completo

Company Description: At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a unique fusion of tech enthusiasts, creative minds, and data experts, all united to empower brands in their digital journey. Our passion for innovation and commitment to embracing diverse perspectives are at the heart of what we do. We excel at challenging the status quo, reinventing marketing norms, and crafting influential stories that resonate with global audiences. Join us in shaping a future where business growth and personal fulfilment go hand in hand.Position: Reporting to our VP Paid Media, the Senior Paid Media Manager will work with the company's appointed digital partner and take full accountability of the overall performance of paid media campaigns. These responsibilities are further broken down below:Basic to advanced implementation of campaigns on various paid media platforms, including DV360, CM360, Google Ads, Meta, TikTok, and others, in addition to performing or assisting in validation/audits on campaigns of the same team.Measurement expertise on their platforms to identify poor implementations as well as areas of opportunity to improve campaign results.Participate in the development of sophisticated Paid Media strategies, including Programmatic, PPC, and Paid Social, which accurately address the objectives of the client and will enable us to achieve their goals and KPIs.Ensuring that audits and research are properly utilized to deliver insight-driven/data-driven strategies.Working closely with internal & Client Service teams to assist in the smooth implementation of work.Attending and leading key campaign meetings (internal & client-facing) to represent the paid media team and provide support and actionable next steps when relevant.Day-to-day management of digital media paid campaigns, focusing on revenue and profit growth and managing within budget goals.Work in collaboration with other media channels. Build out logical and audience-focused media plans.Optimize and execute on agreed methodologies against paid media plans, utilizing native platforms, third-party, and internal tools, as required to deliver efficient and profitable paid media campaigns.Lead the campaign strategy, researching potential marketing channels, analyzing competitors, and adopting a robust test & learn approach.Critically analyze the performance of campaigns, identifying strategic opportunities, facilitating change to hit and exceed the goals and KPIs set by the company.Project managing all activity and processes required to proficiently run and create campaigns.Produce reports and studies that clearly articulate the rationale for optimization methodologies throughout campaigns.#J-18808-Ljbffr



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