Senior Paid Media Specialist

hace 3 meses

Barcelona, España Civitatis A tiempo completo

¿Te apasionan los viajes, la cultura y el ocio y tienes ganas de participar en el crecimiento de la empresa Nº 1 en servicios turísticos en español?Nuestro equipo no para de crecer y buscamos personas con talento e ilusión por desarrollarse.
Somos un equipo joven, multicultural e innovador que entiende cada día como un desafío y una nueva oportunidad para crecer junto con la empresa.Si quieres conquistar el mundo con nosotros, te estamos esperandoActualmente, buscamos una persona para que se una al equipo de Performance como Senior Paid Media Specialist, trabajando en nuestras oficinas en Madrid.¿Cómo será tu día a día?Elaboración e implementación de campañas de publicidad online, principalmente SEA (Google Ads, Bing Ads y cualquier SERP que esté en el mercado de operaciones).Optimización en base a los objetivos fijados, así como para la mejora constante de los KPIs publicitarios y de negocio.Reporting y análisis de campañas y resultados, con el fin de tomar decisiones basadas en datos.Participación en las estrategias y seguimiento de todas las campañas implementadas en el mercado, aportando insights que permitan seguir mejorando los resultados.Gestionar como especialista de producto las tecnologías o soportes asignados, siendo la persona responsable del canal y el que coordina las comunicaciones con partners, formaciones, eventos, etc.Control presupuestario del mercado: facturas, gastos secundarios.Interlocución con CM (si los hay) para reportar acciones realizadas así como compartir datos de mercado y buscar sinergias entre áreas.Análisis de tendencia, mercado y todos los derivados para proponer mejoras en las campañas y desarrollo de las mismas.Elaboración de informes para los diferentes stakeholders.Requisitos:+4 años de experiencia en Paid Media, desarrollando estrategias y ejecutando campañas en diferentes canales de paid media, sobre todo en SEA.Experiencia en grandes clientes o agencia, gestionando grandes inversiones y estrategias full funnel.
Experiencia en sector travel será un plus.Certificación en Google Ads, Microsoft Advertising y Google Analytics.Conocimientos avanzados de traficado de campañas y medición (Google Analytics, Google Tag Manager, Campaign Manager…).Uso avanzado de Excel, incluido tablas dinámicas y vlookups, así como Power Point.Experiencia trabajando con herramientas de visualización de datos como Tableau, Looker, Power BI.Experiencia realizando test A/B y analizando comportamientos de usuarios a través de las diferentes navegaciones en web, campañas, etc.Experiencia en gestión de presupuestos, presentaciones de resultados y formaciones a compañeros.Alta capacidad analítica y de gran volumen de datos.Forma parte del líder mundial de reserva online de excursiones y visitas guiadas en españolEspíritu joven, viajero y gran ambiente de trabajo.
20 nacionalidades23 días laborables de vacaciones más el día de tu cumpleañosHay vida más allá del trabajo: Flexibilidad horaria (gestionas tu horario de entrada y salida), jornada intensiva de verano, modalidad de trabajo híbrida (días en nuestra oficina junto a Puerta del Sol y desde casa) y medidas de conciliación.Eventos de teambuilding ("First Thursdays", tours guiados con Civitatis, fútbol, padel, fiestones, etc.
).Nunca dejarás de aprender.
Planes de desarrollo y formación continua.Formación en idiomas: Clases de inglés con profesores nativos.LinkedIn Learning a tu total disposición (entre otras plataformas).Equipo sano, equipo feliz
Tenemos fruta siempre a mano y clases de yoga gratuitas.Podrás disfrutar de nuestras más de 90.000 actividades con un super descuento.Trabajarás en el corazón de Madrid.
Oficinas junto a la Puerta del Sol.
#J-18808-Ljbffr

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