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.Our client is an HR Software startup founded five years ago with the mission of helping small and medium companies automate HR workflows, centralize people data and make better business decisions. Currently serves thousands of customers in over 60 countries all over the world and across industries. It has won awards and received outstanding customer feedback since day one. It has closed over 18M€ in funding with top international venture capital firms (CRV, Creandum, Point Nine Capital and K Fund). Most importantly, it has built a super talented team of over +170 people in its headquarters in the sunny Barcelona. ABOUT THE ROLE: The PPC Expert is responsible for effective management of all Pay Per Click (PPC), Paid Search, Paid Social, Display and Video activity. This position reports directly to the Head of PPC and sits within the Marketing team, supported by a team of growth hackers from more than 7 countries. This role uses data to measure channel performance and determines how best to allocate marketing investment across competing opportunities. SPECIFIC RESPONSIBILITIES ? Managing the day-to-day delivery of Paid Marketing (Google Search, Display, Facebook Ads, Linkedin Ads) campaigns includes but is not limited to: planning, strategy development, account setup, executing and analyzing. ? Leading test and learn projects informing best practices, bringing new ideas, adding channels and testing trends. Scope out and identify new platforms, tools and systems to improve performance. ? Tracking and optimising campaigns ROI, manage budget, deadlines and recommend modifications to ad spends and channel selection WORK EXPERIENCE REQUIREMENTS: ? Min. 3-5 years experience working previously in a similar position (highly valued in SaaS companies, ideally B2B and Lead generation) ? Proven tactical and analytical skills, including an ability to interpret complex data quickly – including hands-on knowledge of Google Analytics, Facebook Ad Manager, Linkedin Ads, etc. ? Experience in running large-scale, performance-oriented PPC campaigns with a monthly budget of over €100K. ? Having good communication skills (both verbal and written) and to be able to juggle between multiple projects, to have the ability to prioritize, meet deadlines and be adaptable and focused. ? Hands-on in Copywriting & great design taste to make sure our brand and value proposition is communicated to the world correctly and more importantly to maximize conversion. ? Extensive experience managing paid search placements including SEM (text ads/PPC), Facebook ads, Linkedin Ads. ? Self-directed with a passion to continue to learn and grow, embracing the continuous improvement approach (define-measure-analyze-improve-control) ? Very strong teamwork orientation and ability to work with global teams across multiple time zones
