Shopper Excellence Manager | O-98

hace 3 semanas


Madrid, España Importante Empresa Del Sector A tiempo completo

.Job Title : Shopper Excellence Manager Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow. But it's not just what we do, it's who we are. We are 80,000, wonderfully unique individuals, with two things in common: an unwavering sense of purpose and a relentless determination to deliver on our customers' needs. It's what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most. The world and our customers' needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That's why we need you, to help us tackle increasingly complex challenges posed by ever-evolving health and well-being needs. In this role, you have the opportunity to make life better Looking at the challenges the world is facing today, Philips' purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer future for all. You are responsible for Promotional lead - co-ordination lead for Spain and Portugal with WEU providing alignment across the zone in pricing, timing and products to be promoted with deployment to the local Retail sales team. Provide promo guidelines while driving value creation and extraction via orchestrating promo calendar and driving promo effectiveness targets at zone level. Sets or translates the right and relevant zone strategy as well as targets for distribution, promotion, Instore Excellence (ISE) and Online Excellence (OLE). Maintains strong collaboration between consumer marketing and sales by understanding customer needs, requirements, consumer & shopper behaviors, as well as category strategies to achieve POS excellence with a win-win mindset. Key Area of Responsibilities Promo Promo guidelines per category and retail channel. Zone promo calendar creation. Promo plan orchestration, performance and effectiveness assessment/report out. Shopper Foundations Distribution targeting, tooling, tracking & report out. OLE targeting, tooling, tracking & report out. ISE targeting, tooling, tracking & report out. Voice of "external reality" What is working / not working / recommendations for improvement on: Promo calendar & planning with focus on super peak and peak moments. Promo effectiveness. You are a part of This role will be part of the Trade marketing team in Iberia and reports to Shopper Marketing Lead - Iberia. To succeed in this role, you'll need a customer-first attitude and the following: Degree in marketing / business management is preferred. Previous experience in sales 3-5 years, consumer or shopper marketing. Highly articulate with an excellent command of written & spoken English and Spanish. Leads through others via excellent stakeholder management



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