Performance Marketing Lead

hace 2 meses

Madrid, España Lastminute.Com A tiempo completo

.Performance Marketing Lead Empresa: Lastminute.ComTipo de empleo: Tiempo completoBarcelona, CataloniaNúmero de solicitantes: 000+Solicite yaDescripción del trabajo - Performance Marketing Lead Company Description: lastminute.Com is the European Travel Tech leader in Dynamic Holiday Packages. It operates a portfolio of well-known brands such as lastminute.Com, Volagratis, Rumbo, weg.De, Bravofly, Jetcost and Hotelscan. Our mission is to lead the travel industry by leveraging technology to simplify, personalize, and enhance our customers' travel experience. We continuously invest in talented people who ensure our offering is closer to the customers' needs and keep us at the cutting edge of technology evolution. At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression, and accessibility.Job Description lastminute.Com group is looking for an ambitious and highly motivated Performance Marketing Lead (SEM) to join the team. The Performance Marketing Lead (SEM) will work closely with the Head of SEM. He/she will be responsible for planning, implementing, and analyzing different business strategies across brands and products with a strong focus on the SEM channel.Key Responsibilities Development of customer acquisition strategy across different products for the SEM channel.Daily monitoring of sales, profitability, and target tracking.Deliver performance reports and insights to the team and internal stakeholders promoting new ideas and methods.Lead interaction with product owners and coordinate internally to draw an effective strategy for the SEM channel.Identification of growth opportunities, testing hypotheses, and scaling winning tests to increase performance marketing traffic.Monitor competitive metrics (market share, competition) proactively.Build, lead, and deploy an effective APP and mobile strategy for the business.Development of solutions and automation processes for operational consistency and efficiency.Deliver annual forecasts and estimation of targets.Qualifications Essential:Proven Performance Marketing experience, +5 years with a preferred focus on SEM.Advanced Excel skills to interpret and analyze large datasets.Very data-oriented, strong analytical and numeracy skills.Dynamic person with a data-driven approach; ability to leverage data to influence marketing decisions.Experience in managing large budgets for Paid Search campaigns.Web analytics experience, e.G., Google Analytics.Good understanding of automated bidding (GoogleAds, SearchAds360, etc).Desire to collaborate with other departments outside of the SEM team.Desirable:Minimum knowledge of MySQL, BigQuery.Understanding of A/B test tools.Experience with DSP and DMP / CDP solutions is a plus.A good understanding of App Campaigns channel is a plus.German, French, or Italian as a secondary language is a plus

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