Global Marketing Operations

hace 3 semanas

Barcelona, España Sdi Digital Group A tiempo completo

We are the largest digital healthcare platform in the world, present in 15 countries and currently connecting over 30 million patients to more than 2 million healthcare professionals.
We seek to make the experience in health more human and we live and breath this mission.
We obsess over the challenge of minimizing patients' pain and helping healthcare professionals thrive managing their patients and expand their online presence.
Through services that bring health to users, we provide a space for questions, opinions and a way to find the health professional that best fits your needs.
To deliver the best result, we have motivated people with an innovative spirit, giving everyone the opportunity to actively contribute and grow within the company.
The DocPlanner team is our secret sauce and for the 2nd consecutive year we were recognized as a Great Place To Work. We love diversity because each unique individual's perspective makes us stronger.
We encourage everyone to participate in our hiring process. We'd love for you to bring your unique skill set and join the team
Role Overview The Marketing Operations & Technology Specialist will be responsible for participating in the administration of our core marketing technology platforms, driving marketing operations excellence using HubSpot as the primary tool.
Made up of one part IT geek and one part integrated marketing expert, this hybrid role bridges the gap between the technical and marketing strategy giving the foundation to execute groundbreaking marketing.
They will serve as the super user and product expert on the technical aspects of a set of marketing tools and will ensure the platforms are working proficiently to meet DocPlanner's marketing and business objectives.
The core tech stack for this role is HubSpot and Google Spreadsheets / Excel. Ideally, you'll have familiarity with Salesforce and Zapier as well, though these can definitely be learned here too
Your Tasks : Be responsible for marketing system configuration, maintenance and optimizationCreate, manage and document system processes and train all users on best practicesMaintain and refine core items like CRM records, properties, lists, workflows, user management and GDPR complianceImplement lead scoring practices, lead sources, chatbots and marketing automation tactics to enable higher conversionManage data imports according to campaign requirements ensuring data accuracy, hygiene and proper segmentationBe responsible for data security and governance coming in and flowing out the marketing systemsCommunicate to internal teams, identify pain points and prioritize enhancements for core marketing systemsDrive cross-platform integrations (Salesforce inclusive) and partner with other system administrators and internal data teamsStay up-to-date on data & technology changes (internal and external) that can impact marketing technology stackBe part of the evaluation of future technology softwares to meet the challenges of the marketing teamYour Qualifications : Degree in marketing, computer science, business or related fieldProficient knowledge of digital marketing automation or other marketing technology (HubSpot preferred)Salesforce and particularly experience with HubSpot-Salesforce sync is a plusDemonstrated experience using technology & marketing expertise to drive process and performance improvementsProven ability to manage multiple, competing priorities simultaneouslyHigh attention to detail is a natural characteristicPositive can-do attitude with strong initiative and follow throughInsatiable appetite to learn and growExcellent written & verbal communication skills with a proven ability to deliver messages in a manner that is clear, effective and engagingStrong level of business EnglishYou will get in return : Competitive salary adequate to your experience and skillsOff days packageShare options plan after 6 months working with usFree language classesFlexible working hours (plot twist : this is true)
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