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hace 3 meses
Role Overview
The Regional GTM (Go-to-Market) Marketing Manager will be responsible for developing and executing regional go-to-market strategies that align with the company's global objectives. This role involves market analysis, campaign planning, cross-functional collaboration, and performance measurement to drive market penetration and revenue growth in the designated region. The countries in scope of this role will be all Continental Europe our company has presence in: Spain, Italy, France, Benelux, Germany and Switzerland.
Market Analysis and Strategy
Market Research : Conduct thorough market research to understand regional market dynamics, customer needs, and competitive landscape.
GTM Strategy Development : Develop comprehensive go-to-market strategies tailored to the regional market, aligning with global marketing goals.
Segmentation and Targeting : Define target market segments and buyer personas specific to the region.
Campaign Planning and Execution
Campaign Development : In collaboration with Global marketing teams, plan and execute integrated marketing campaigns, including digital, social media, events, and traditional marketing channels.
Budget Management : Manage regional marketing budgets, ensuring cost-effective allocation of resources.
Content Localization : Adapt global marketing content and campaigns to suit regional preferences and cultural nuances.
Cross-Functional Collaboration
Align with Sales : Work closely with regional sales teams to ensure marketing initiatives support sales objectives and drive lead generation.
Coordinate with Product Teams : Collaborate with product management to understand product roadmaps and ensure alignment of marketing strategies.
Global Coordination : Liaise with global brand and product marketing teams to ensure consistency of messaging and branding across regions.
Partner and Channel Marketing
Partner Programs : In collaboration with the Global channel team, develop and execute marketing programs to support regional partners and channel sales.
Co-Marketing Campaigns : Plan and manage co-marketing initiatives with regional partners.
Performance Measurement and Reporting
KPIs and Metrics : Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns.
Data Analysis : Analyze campaign performance data and customer insights to inform future marketing strategies.
Reporting : Provide regular performance reports and actionable insights to the Director of Marketing and other stakeholders.
Customer Engagement and Advocacy
Customer Programs : In collaboration with the global customer retention team, develop and implement customer engagement programs to build brand loyalty and advocacy.
Feedback Mechanisms : Establish feedback loops with customers to gather insights and improve marketing initiatives.
Compliance and Risk Management
Regulatory Compliance : Ensure all marketing activities comply with regional regulations and industry standards.
Risk Mitigation : Identify and mitigate potential risks associated with marketing initiatives.
Innovation and Continuous Improvement
Stay Updated : Keep abreast of the latest marketing trends, tools, and best practices.
Continuous Improvement : Continuously innovate and improve regional marketing strategies and tactics.
Qualifications
Education : Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
Experience : Minimum of 10 years of experience in marketing, with at least 3 years in a regional or global go-to-market role.
Skills : Strong strategic thinking, excellent communication skills, proficiency in digital marketing, data analysis, and project management.
Attributes : Results-driven, proactive, adaptable, culturally sensitive, and able to thrive in a fast-paced, matrixed environment.
Performance Metrics
Market Penetration : Increase in market share and customer acquisition in the region.
Campaign ROI : Return on investment for regional marketing campaigns.
Lead Generation : Quantity and quality of leads generated.
Sales Alignment : Effectiveness of marketing initiatives in supporting regional sales goals.
Customer Engagement : Levels of customer engagement and advocacy.
If you are interested, please apply with your CV through the linkedIn posting.
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