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Marketing Operations
hace 2 meses
.The RoleWe are looking for a passionate Senior Marketing Operations Manager to join our talented EU Marketing team. This role is for a 'leader-operator', someone who can offer both strategic consulting to support the execution of marketing campaigns owned by the field marketing team, and continuously improve the automation process across areas such as campaign creation, testing, nurturing, scoring, and performance analytics. We are looking for an expert in Marketo marketing automation to segment our target prospects, and ensure Veeva communications are sent to the right person at the right time, enabling teams with data-driven insights that make them better marketers. This is a huge opportunity to help enable a Vertical SaaS marketing team with technology, processes, and best practices to optimize marketing campaign performance and buyer experience. The ideal candidate must have proven working knowledge of CRM and marketing automation best practices, and marketing analytics.What You'll DoProduce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU.Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement.Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements.Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing.Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization.Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences.Requirements5+ years of experience in a fast-growth B2B enterprise software (SaaS) or high-tech life science company supporting ABM campaign deployment and optimization with a strong understanding of key marketing concepts including campaign planning, execution, testing, and metrics.Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed.CRM and Marketo (or equivalent) proven working knowledge/certification required.Persona-focused database segmentation and augmentation expertise.Strong excel expertise.Ability to build relationships working in a cross-functional global environment
