Digital Analytics

hace 4 semanas


Barcelona, España Amgen Sa A tiempo completo

.If you feel like you're part of something bigger, it's because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It's time for a career you can be proud of. Join us. Our Digital Acceleration Team is looking for an experienced Digital Analytics & Omnichannel Specialist that will contribute to the company's digital transformation. This is an exciting opportunity for someone looking to define, implement and supervise the analytical layer of new digital channels as pillars of Amgen's digital presence in Iberia across all franchises. Digital Analytics & Omnichannel Specialist What you will do The key responsibilities of the position are: Accelerate digital & omnichannel transformation activities in line with infrastructure challenges (Website, Salesforce Marketing Cloud, Omnichannel dashboards, CRM and Veeva environment) Identifies and continuously gather internal customer needs to understand customer behavior, improve their experience, and optimize the performance of omnichannel campaigns Analyzes and measures the efficiency of digital campaigns, proposing optimizations to meet Omnichannel challenges Liaise with local & global technical teams (Data, CRM, DTI, SFE locally / with Global) to meet tool optimization objectives Generate customer insights and implement value-added processes and governance to facilitate transformation. In partnership with the digital acceleration project manager, provides expertise to the brand teams to help them develop and implement a data-driven omnichannel strategy, based on the needs of healthcare professionals and customers Understands complex data structures and applies analytical methods to generate insights and operational recommendations Contributes to the continuous improvement of processes around customer and omnichannel data in partnership with data Change agent around data analysis and omnichannel performance management. Lead campaign reporting for Spain; create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metrics Collaborate with cross-functional teams to incorporate AI solutions: Work closely with the digital, technical, and brand teams to explore AI use cases that enhance operational efficiency and transform customer interactions Develops and maintains relationships with internal stakeholders (head office and field) Trains them to promote acculturation on Omnichannel-related subjects



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