Digital Analytics

hace 3 meses

Barcelona, España Amgen Inc. (Ir) A tiempo completo

Digital Analytics & Omnichannel SpecialistApply remote type: Flex Commuter / HybridLocations: Spain - BarcelonaTime type: Full timePosted on: Posted 2 Days AgoJob requisition id: R-198168Career CategorySales & Marketing OperationsJob DescriptionIf you feel like you're part of something bigger, it's because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that read over 10 million patients worldwide. It's time for a career you can be proud of. Join us.Our Digital Acceleration Team is looking for an experienced Digital Analytics & Omnichannel Specialist that will contribute to the company's digital transformation. This is an exciting opportunity for someone looking to define, implement and supervise the analytical layer of new digital channels as pillars of Amgen's digital presence in Iberia across all franchises.What you will doThe key responsibilities of the position are:Accelerate digital & omnichannel transformation activities in line with infrastructure challenges (Website, Salesforce Marketing Cloud, Omnichannel dashboards, CRM and Veeva environment)Identifies and continuously gather internal customer needs to understand customer behavior, improve their experience, and optimize the performance of omnichannel campaignsAnalyzes and measures the efficiency of digital campaigns, proposing optimizations to meet Omnichannel challengesLiaise with local & global technical teams (Data, CRM, DTI, SFE locally / with Global) to meet tool optimization objectivesGenerate customer insights and implement value-added processes and governance to facilitate transformation.In partnership with the digital acceleration project manager, provides expertise to the brand teams to help them develop and implement a data-driven omnichannel strategy, based on the needs of healthcare professionals and customersUnderstands complex data structures and applies analytical methods to generate insights and operational recommendationsContributes to the continuous improvement of processes around customer and omnichannel data in partnership with dataChange agent around data analysis and omnichannel performance management.Lead campaign reporting for Spain; create & distribute customer analytics dashboards summarizing customer acquisition, conversion & engagement metricsCollaborate with cross-functional teams to incorporate AI solutions: Work closely with the digital, technical, and brand teams to explore AI use cases that enhance operational efficiency and transform customer interactionsDevelops and maintains relationships with internal stakeholders (head office and field)Trains them to promote acculturation on Omnichannel-related subjects.Shares best practices between teamsCustomer engagement and digital / omnichannel campaignsEvolve healthcare professional segmentation and customer knowledge to refine the personalization approachDefine performance measurement indicators to monitor campaigns and ensure follow-upWhat we expect of youWe are all different, but we all bring our unique contributions to the service of patients. What we are looking for in you, as an (experienced) professional, are the following qualifications and skills:Qualifications and required experience:University degree or higher education qualification(s) preferably in marketing, business studies, digital marketing, or a technology / media related disciplineExperience (around 4-6 years) in Digital Marketing Analyst/Omnichannel Project Manager or similar positionsCore competenciesPrevious experience in data integration and analyticsKnowledge in analytics tools. E.g: Google Analytics, Google Spread Sheets, CRM (Veeva) and TableauFamiliarity with CRM, advanced data analytics and visualization tools, such as Veeva, Tableau or Google AnalyticsMeasuring & reporting on campaign analytics & KPIsModern analytical web, social listening, and business intelligence principlesExperience with AI and machine learning technologies, including predictive analytics, natural language processing (NLP), and generative AI models (e.g., GPT, Copilot)Ability and attitudeLogical and analytical thinking: ability to approach problems analytically, to break down complex issuesCuriosity, proactive in seeking solutions, action-oriented and consensus-buildingTeam spirit and willingness to collaborate with multidisciplinary teams, locally and globallyService VocationalScientific rigorAbility to adapt and learn continuouslyCommunication and presentation skills (fluent in English)Prioritization and organization skillsEnthusiasm, motivation, and sense of autonomyResilienceAbility to teach and explainEthics and integrityWhat you can expect of usVast opportunities to learn and move up and across our global organizationDiverse and inclusive community of belonging, where colleagues are empowered to bring ideas to the table and actGenerous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefitsEQUAL OPPORTUNITY STATEMENTAmgen is an Equal Opportunity employer and will consider you without regard to your race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
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