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Brand Director

hace 3 meses

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Únete a nuestro equipo en Learning Heroes como Brand Director para liderar nuestra estrategia de marca y comunicación, crucial para definir y fortalecer la identidad de Learning Heroes en el mercado de tecnologías disruptivas Serás el encargado de construir y mantener una marca poderosa que inspire y conecte con nuestros estudiantes y socios, preparándolos para el éxito en el futuro.Misión del RolDesarrollar y ejecutar estrategias de marca y comunicación que refuercen la posición de Learning Heroes como líder en educación tecnológica. Gestionar la identidad de la marca, asegurar una comunicación coherente y efectiva, y dirigir campañas que atraigan y mantengan a nuestros estudiantes y aliados clave.Funciones principales del puestoDesarrollo de Estrategia de Marca: Diseñar y ejecutar la estrategia global de marca para asegurar una identidad coherente y sólida en todos los canales, supervisando la creación y evolución de la propuesta de valor de la marca.Gestión de Campañas y Comunicación: Desarrollar, coordinar y supervisar campañas de marketing y comunicación para promover la marca Learning Heroes y sus programas, asegurando que el contenido y los mensajes sean coherentes y alineados con los objetivos de la marca.Análisis y Reporte: Analizar métricas de rendimiento y campañas para evaluar su eficacia y realizar ajustes estratégicos, preparando informes detallados para la alta dirección sobre el impacto y las oportunidades de la marca.Colaboración Interdepartamental: Trabajar estrechamente con el equipo de marketing, ventas y desarrollo de producto para alinear la estrategia de marca con los objetivos empresariales, asegurando que las iniciativas de marca se integren bien con otras estrategias y proyectos de la empresa.Innovación y Tendencias: Identificar tendencias emergentes y oportunidades en el mercado para mantener la marca relevante y competitiva, implementando mejoras continuas y estrategias innovadoras para fortalecer la presencia de la marca.
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