Southern Europe Oral Care Category Marketing Lead

hace 1 semana

Tres Cantos, España Haleon A tiempo completo

Southern Europe Oral Care Category Marketing Lead
Location: Tres Cantos, Madrid
Time Type: Full time
Posted On: 21 Days Ago
Job Requisition ID: 526338
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
About the role:
The Southern Europe Oral Care Category Marketing Lead sets the oral care portfolio strategy and activation to deliver the growth ambition of a €200m business. Provide marketing leadership at the interface of Global, Regional and LOC operations. Inspire performance with data & digital at the core to deliver best-in-class brand leadership within the oral care category in the SE BU. Key driver of long-term growth strategies for the oral care category, Oral Care brands and markets with strong execution plans within LOCs, while supporting countries on their in-year performance, sharing and scaling best practices with an agile mindset.
Key Responsibilities:

Grow consumption and penetration across brands as per defined OC SE strategy and deliver SE OC P&L (NS, GM & OP) by partnering with cross functions and the countries to deploy the defined strategies.
Inspire marketing team in the country Haleon codes on key growth priorities within critical brand/market combinations and allocate resources accordingly.
Lead interface with SE BU Marketing director and GMs on 3-1 business planning to create winning oral care marketing and innovations strategies to maximize growth in LOC/Area P&Ls.
Build a sustainable OC innovation strategy and pipeline to deliver SE innovation agenda delivering both complex (category lead) and simple innovation (channel/pack BU strategy) to unlock channel and sales ratio targets.
Be an active member of the OC brand councils co-creating global category campaigns and toolkits. Support countries in executing the global toolkit with a consumer-obsessed mindset.
Drive a robust data-driven decision-making standard across the oral care marketing team to make smarter decisions, ambitious LRP communication, and grow new sales channels.
Accelerate SE digital journey in the oral care category to become a world-class standard and hub for best practices that is shared and scaled across the BU.
Together with SE BU marketing director, build an entrepreneurial and new culture mindset among the BU and LOC marketing teams to embed and drive a world-class environment of Innovation and Speed to seize opportunities/challenges to over-deliver plans.

Requirements:

University Degree.
10+ years diverse experience in marketing and commercial functions.
Senior marketing with commercial experience essential.
Data-driven marketing approach and digital competencies a must.
Strategic Marketing, Robust data-driven approach, Media & Digital capabilities.
The role operates at a strategic level and requires performance delivery and interaction across the whole SE, EMEALatam, Global team.
Credibility with Global Category Leadership, GMs, Media & CBIA Teams, Finance & SE, EMEALatam, and SLT.

Personal Attributes:

Emotional intelligence.
Strong business acumen and deep understanding of customers, consumers & experts.
Highly developed strategic thinking, commercial skills and experience.
High level of learning agility and change agility.
Ability to enable and drive change – resilience and tenacity.

Diversity, Equity and Inclusion:
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
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