Marketing Lead for Oral Care Category in Southern Europe

hace 1 mes


Tres Cantos, Madrid, España Haleon A tiempo completo
Lead Marketing Strategist for Oral Care in Southern Europe

Haleon is seeking an experienced marketing lead to drive growth and innovation in our oral care category across Southern Europe. This role requires a strategic thinker with strong commercial skills, data-driven approach, and digital competencies.

About the Opportunity:

This key leadership position will set the oral care portfolio strategy and activation to deliver business growth of €200m. You will provide marketing leadership at the interface of Global, Regional, and Local Operations. Your goal is to inspire performance with data and digital at the core, delivering best-in-class brand leadership within the oral care category in the Southern Europe Business Unit.

Key Responsibilities:

  • Grow consumption and penetration across brands as per defined OC SE strategy, delivering SE OC P&L (NS, GM & OP) by partnering with cross functions and countries to deploy defined strategies.
  • Inspire marketing teams in the country to code on key growth priorities within critical brand/market combinations, allocating resources accordingly.
  • Lead interface with SE BU Marketing director and GMs on 3-1 business planning to create winning oral care marketing and innovations strategies to maximize growth in LOC/Area P&Ls.
  • Build a sustainable OC innovation strategy and pipeline to deliver SE innovation agenda, unlocking channel and sales ratio targets.
  • Be an active member of the OC brand councils, co-creating global category campaigns and toolkits, supporting countries in executing the global toolkit with a consumer-obsessed mindset.
  • Drive a robust data-driven decision-making standard across the oral care marketing team to make smarter decisions, ambitious LRP communication, and grow new sales channels.
  • Accelerate SE digital journey in the oral care category to become a world-class standard and hub for best practices, shared and scaled across the BU.
  • Together with SE BU marketing director, build an entrepreneurial and new culture mindset among the BU and LOC marketing teams to embed and drive a world-class environment of innovation and speed to seize opportunities/challenges to over-deliver plans.

Requirements:

  • University Degree.
  • 10+ years diverse experience in marketing and commercial functions.
  • Senior marketing with commercial experience essential.
  • Data-driven marketing approach and digital competencies a must.
  • Strategic marketing, robust data-driven approach, media & digital capabilities.

Estimated Salary Range: €80,000 - €120,000 per annum, depending on qualifications and experience.

At Haleon, we offer:

  • A dynamic work environment that fosters innovation and collaboration.
  • Ongoing training and development opportunities to enhance your skills and career.
  • A competitive salary and benefits package.


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