Marketing Lead for Oral Care Category in Southern Europe
hace 1 mes
Haleon is seeking an experienced marketing lead to drive growth and innovation in our oral care category across Southern Europe. This role requires a strategic thinker with strong commercial skills, data-driven approach, and digital competencies.
About the Opportunity:
This key leadership position will set the oral care portfolio strategy and activation to deliver business growth of €200m. You will provide marketing leadership at the interface of Global, Regional, and Local Operations. Your goal is to inspire performance with data and digital at the core, delivering best-in-class brand leadership within the oral care category in the Southern Europe Business Unit.
Key Responsibilities:
- Grow consumption and penetration across brands as per defined OC SE strategy, delivering SE OC P&L (NS, GM & OP) by partnering with cross functions and countries to deploy defined strategies.
- Inspire marketing teams in the country to code on key growth priorities within critical brand/market combinations, allocating resources accordingly.
- Lead interface with SE BU Marketing director and GMs on 3-1 business planning to create winning oral care marketing and innovations strategies to maximize growth in LOC/Area P&Ls.
- Build a sustainable OC innovation strategy and pipeline to deliver SE innovation agenda, unlocking channel and sales ratio targets.
- Be an active member of the OC brand councils, co-creating global category campaigns and toolkits, supporting countries in executing the global toolkit with a consumer-obsessed mindset.
- Drive a robust data-driven decision-making standard across the oral care marketing team to make smarter decisions, ambitious LRP communication, and grow new sales channels.
- Accelerate SE digital journey in the oral care category to become a world-class standard and hub for best practices, shared and scaled across the BU.
- Together with SE BU marketing director, build an entrepreneurial and new culture mindset among the BU and LOC marketing teams to embed and drive a world-class environment of innovation and speed to seize opportunities/challenges to over-deliver plans.
Requirements:
- University Degree.
- 10+ years diverse experience in marketing and commercial functions.
- Senior marketing with commercial experience essential.
- Data-driven marketing approach and digital competencies a must.
- Strategic marketing, robust data-driven approach, media & digital capabilities.
Estimated Salary Range: €80,000 - €120,000 per annum, depending on qualifications and experience.
At Haleon, we offer:
- A dynamic work environment that fosters innovation and collaboration.
- Ongoing training and development opportunities to enhance your skills and career.
- A competitive salary and benefits package.
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