Global Product Marketing Communication Manager

hace 2 meses

Madrid, España Signify A tiempo completo

.Job TitleGlobal Product Marketing Communication ManagerJob DescriptionWe're looking for a Global Product Marketing Communication Manager to join our Marcom LL&L and Wiz team in Madrid. Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry.As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and moreSignify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.As a Global Product Marketing Communication Manager you'll be responsible for the projects in charge, create comprehensive product communication strategies and new product introduction playbooks.We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touchWhat you'll doNew product introduction: Develop product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging across all regions. Implement a consumer-centric approach, ensuring that consumer needs and insights are at the forefront of decision-making. Ensure that product messaging is clear, targeted, and aligned with overall business objectives.Existing portfolio: Craft communication frameworks that highlight differentiation within portfolios, considering the interplay between products and their unique positioning in the market, to ensure they stand out competitively.Benefit Positioning and Consumer Insights: Leverage consumer insights, transforming them into benefits, to create the positioning of the products in charge to drive engagement and sales.Product Brief Translation: Translate product briefs into clear and concise marketing communication briefs, focusing on highlighting key product benefits that resonate with target audiences. Assets and content creation: Ability to translate product benefits into compelling selling lines, images, and videos that resonate with consumers and drive conversion. Develop marketing assets that effectively communicate these selling lines, leading to increased sales and market share.Stakeholder Coordination: Act as the primary point of contact between global product managers and the content house to create and deploy product playbooks for the markets, ensuring alignment and consistency in communication efforts.Competitive analysis: Identify direct competitors to reveal strengths and weaknesses in relation to the products in charge

  • Global Product Marketing Communication Manager

    hace 3 semanas

    Madrid, Madrid, España Signify A tiempo completo

    Global Product Marketing Communication ManagerWe're seeking a highly skilled Global Product Marketing Communication Manager to join our Marcom LL&L and Wiz team in Madrid. As a key member of our team, you will be responsible for developing product communication frameworks that align with global product strategies, ensuring consistent and compelling messaging...

  • Global Product Marketing Communication Manager

    hace 3 semanas

    Madrid, Madrid, España Signify A tiempo completo

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    hace 1 semana

    Madrid, España Signify A tiempo completo

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  • Global Product Marketing Communication Manager

    hace 2 semanas

    Madrid, España Signify A tiempo completo

    .Job Title: Global Product Marketing Communication ManagerWe're looking for a Global Product Marketing Communication Manager to join our Marcom LL&L and Wiz team in Madrid .Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your...

  • Global Product Marketing Communication Manager

    hace 2 semanas

    Madrid, España Signify A tiempo completo

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  • Global Product Marketing Communication Manager

    hace 2 meses

    Madrid, España Signify A tiempo completo

    .We're looking for a Global Product Marketing Communication Manager to join our Marcom LL&L and Wiz team in Madrid .Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our...

  • Global Product Marketing Communication Manager

    hace 2 semanas

    Madrid, España Signify A tiempo completo

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    Madrid, Madrid, España Signify A tiempo completo

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    hace 3 semanas

    Madrid, Madrid, España Signify A tiempo completo

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