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Global Product Marketing Manager, Business Applications |
hace 2 meses
Why SoftwareOne? Here at SoftwareOne, we give you the flexibility to unleash your creativity, without limits. We encourage autonomy and thinking outside the box and we can't wait to hear your new ideas. Although all businesses say it, we truly believe in work-life harmony. Our people are our greatest asset, and we'll go the extra mile to ensure you're happy here. We want our people to be their true authentic selves at all times, because that's when real creativity happens.The Role Are you a strategic and results-driven marketing leader with a passion for B2B technology? SoftwareOne is seeking an experienced and dynamic product marketer to help us grow the Business Applications portfolio with impact. Solutions in this portfolio include solution services for SAP, ServiceNow, and Amazon Connect. You are passionate about buyer research and crafting targeted and compelling messaging and content assets. You have experience launching new products and/or services to both sellers and prospects. You have a demonstrated history of delivering strong marketing-sourced revenue growth. The person in this role will lead product marketing execution of key initiatives in the business applications space, including launching new solutions and services, creating sales materials, designing digital and ABM campaign blueprints, and partnering effectively with product management, related marketing disciplines, and regional marketing to achieve SoftwareOne revenue goals.ResponsibilitiesCustomer research and market segmentation: Through independent research, synthesis of external market research, and working closely with services, sales, and product management, develop a well-reasoned go-to-market strategy with market segments, buyer personas, and ideal customer profile, by region and target countries.Messaging and content: Ideate, write, test, and refine messaging to address target buyers' pain points and needs. Collaborate with content specialists, agencies, and others to create high quality core and supplementary content marketing assets such as thought leadership, whitepapers, demos, videos, reports, blogs, case studies, and others.Digital campaigns: Partner with growth marketing to design full-funnel digital campaigns and help shape and support demand generation strategy. Utilise data to effectively optimise campaigns and continuously improve ROI.Sales plays and GTM material: Collaborate with business leaders and global sales enablement to define and support focused sales plays. Create selling assets such as battlecards, sales decks, one pagers, and email scripts. Create a feedback loop for iterative enhancements.Strategic alliances: Collaborate with partner marketing to support achievement of joint outcomes between SoftwareOne and key partners such as SAP, ServiceNow, Amazon and others.#J-18808-Ljbffr
