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Marketing Manager – Science

hace 2 meses

Madrid, España Ie University A tiempo completo

.Overview:Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Marketing department is looking for a Marketing Manager – Science & Technology Programs to join its teamThe Science, Technology & Data Programs – Marketing Manager is responsible for developing and executing strategic marketing plans to promote science, technology, and data programs. This role requires a deep understanding of the science, technology, and data industries, combined with marketing expertise. The ideal candidate will have a background in one of these fields, either through professional experience or academic study, to effectively communicate the unique aspects of these programs.Why IE University?With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.Our PurposeAt IE University, we foster positive change through education, research, and innovation.As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.Our PeopleAt IE we are:People-drivenChange BuildersAutonomy EnthusiastsCommunication EnthusiastsKnowledge ChampionsWe are looking for a person to join a full-time position in Madrid.Responsibilities:Your role as a Marketing Manager – Science & Technology Programs will involve:Develop and implement comprehensive marketing plans specifically for science, technology, and data programs, aligning with overall strategic goals.Work closely with academic departments to understand the unique offerings of science, technology, and data programs and develop targeted marketing strategies.Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for science, technology, and data programs.Manage the marketing budget for science, technology, and data programs, ensuring efficient allocation of resources to maximize ROI and value generation.Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.Oversee the successful launching of new science, technology, and data programs, coordinating with relevant stakeholders to ensure smooth execution.Monitor and report on the effectiveness of marketing campaigns for science, technology, and data programs, making data-driven decisions to optimize performance