B2B Growth Marketing Manager

hace 6 días


Madrid, España Too Good To Go A tiempo completo

.At Too Good To Go, we're on a mission to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, and that has a huge impact on the environment: 10% of greenhouse gas emissions globally come from food waste and loss. Too Good To Go, a certified B Corp, operates the world's largest marketplace for surplus food, through which we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We're growing fast: Our community of 97 million registered users across 19 countries has already saved more than 300 million meals from going to waste - together avoiding more than 923,000 tonnes of CO2e. In 2023, Apple recognised Too Good To Go as Winner at the prestigious annual App Store Awards, for our app's exceptional user experience and profound impact on society. We're always looking for talented people with diverse backgrounds to join our team. Right now, we're on the look-out for an enthusiastic B2B GROWTH MARKETING MANAGER to support our Global Marketing Team while some valued team members get very deserved time off with their families, for a 6 months contract depending on availability. This position is based out of Copenhagen, London, or Madrid offices. Please note the position could lead up into a more definitive role as the team is growing. Your missionWe're looking for someone to be a key resource for all paid media work, managing ad campaigns targeted at our B2B audiences, across the entire acquisition funnel. Your ultimate goal is to make the store acquisition engine scale and make Too Good To Go the #1 solution against Food Waste in Europe. Your role is to lead the team and drive our existing roadmap while some of our senior team members are on parental leave. Your role Your day-to-day tasks will consist of: Aggregating, filtering & prioritising paid acquisition needsto build a scalable acquisition ecosystem Consolidate processes and ways of working to guarantee delivery and efficiency at scale Lead the team of Paid specialists, providing them guidance into executing campaigns as well as possible Handling an ambitious and efficient monthly acquisition budget and establishing, with 2 other acquisition specialists, your spending strategy across the different channels. Implementing ad campaigns from start to finish, across multiple platforms (mainly Facebook, Google Ads, LinkedIn, Digital affiliates but also any other channel you consider relevant). Measuring & benchmarking the performance of the campaigns you set up, by working closely with data specialists & analytics tools. Guiding other functions (web, comms, content) to ensure you have all the tools at hand to perform well. Innovate and Experiment. Using your own ideas and those of your colleagues to continually raise the bar across paid and organic acquisition channels



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