Marketing Manager
hace 2 semanas
.Overview:Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Marketing department is looking for a Marketing Manager - Design & Architecture Programs, to join its teamPosition Overview:The Design & Architecture Programs Marketing Manager is responsible for developing and executing strategic marketing plans to promote both graduate and undergraduate programs in design and architecture. This role requires a deep understanding of the Creative Industries, including fields such as architecture, design, interior design, UX, visual arts, fashion, and more, along with strong marketing expertise. The ideal candidate should have a background in one or more of these areas—either through professional experience or academic studies—to effectively communicate the unique value of these programs.Why IE University?With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.Our PurposeAt IE University, we foster positive change through education, research, and innovation.As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.Our PeopleAt IE we are:People-drivenChange BuildersAutonomy EnthusiastsCommunication EnthusiastsKnowledge ChampionsWe are looking for a person to join a full-time position in Madrid.Responsibilities:Your role as a Marketing Manager - Design & Architecture Programs will involve:Develop and implement comprehensive marketing plans specifically for design and architecture programs, aligning with overall strategic goals.Work closely with academic departments to understand the unique offerings of design and architecture programs and develop targeted marketing strategies.Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for design and architecture programs.Manage the marketing budget for design and architecture programs, ensuring efficient allocation of resources to maximize ROI and value generation.Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.Oversee the successful launching of new design and architecture programs, coordinating with relevant stakeholders to ensure smooth execution
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