Digital Marketing Manager |

hace 1 mes


Madrid, España Cátenon Worldwide Executive Search A tiempo completo

Digital Marketing Manager Madrid, Community of Madrid, ES Our client is a B2B software business that launched a disruptive software for the fast-growing software development analytics market. Functions The Digital Marketing Manager will create and execute the Growth Strategy for our client in digital marketing and sales. In this role, you will build top-performing B2B paid media programs across SEM, Display, affiliate, and social advertising, as well as owned and earned channels. You will oversee the planning, development, and execution of integrated inbound and outbound marketing campaigns, ensuring closed alignment between digital channels and email marketing. The role will also comprise the refresh of the current website with a focus on buyer-centric site navigation and SEO optimization. The ideal candidate is data-driven, analytic, and creative, capable of bringing bold ideas and a fresh perspective to digital marketing strategy and execution. Responsibilities Lead Management & Reporting: Work with Sales Management to define the lead management process ensuring alignment between sales and marketing across all funnel stages. Define and implement end-to-end Lead to Revenue reporting, ensuring all digital activities and content assets are diligently tracked. Digital Strategy including Brand Seeding: Review competitive and market research complemented by your findings to define a creative multichannel Digital and Brand Seeding Strategy in collaboration with the Content Manager and the Product Manager. Scalable Integrated Multi-channel Campaigns: Work closely with the sales team to define and execute targeted campaign templates for global execution or relevant localization in regions. Webinars Program: Design, launch, and execute an effective Thought Leadership webinar program in collaboration with Product Marketing, sales team, and business leaders. Social Media Strategy & Execution: Create Social Media Guidelines and conduct research to identify relevant channels for buyer personas. Website Refresh: Work closely with the selected web agency, content, and product marketing manager to create a highly optimized website aligned to buyer personas and journeys to ensure high visitor engagement. Requirements Bachelor's degree in a relevant field required. Five to seven years of online marketing experience (SEO, SEM, Social) with a strong focus on digital measurements and analytics. Experience in optimizing websites from branding and demand creation objectives. Experience managing agency relationships is strongly desirable. Development of integrated marketing programs that combine inbound and outbound tactics and channels. #J-18808-Ljbffr



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