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Nlw-517 | Paid Social Specialist
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.We Are Denim Heads.We love denim. Live and breathe it. It's in our DNA. At G-Star, we see no limit to what denim can do. We believe it can be a force of progress and innovation for both people and planet. How? By hiring the most creative, curious, and caring minds. People who think beyond fashion. Bringing big ideas to big challenges. Driven by possibility. Those who work hard, make mistakes, but always continue to grow.Denim is in our DNA, our people are our stitching.Join the denim heads making raw denimWould you like to combine your expertise of social advertising with your passion for denim? Then you might be our new Paid Social SpecialistAs G-STAR's Paid Social Specialist, you become part of the Paid Social Team, which is part of the bigger Global Digital Marketing Team. This team consists of an enthusiastic and experienced group of digital specialists (for example: PPC, Paid Social, Display, and Affiliate). In the Digital Marketing Team, we have big ambitions and lots of motivation to have maximum impact on the growth of G-Star Raw. And we have lots of fun as wellThe Digital Marketing Team is responsible for creating the global digital marketing strategy for G-Star RAW and ensuring flawless execution. We do this in close collaboration with the different regional marketing teams, the E-Commerce team, our in-house creative team, and our data teams.As Paid Social Specialist, you work on the creation and execution of the global paid social strategy to ensure we get optimal results out of our paid social channel. By doing so, you have a significant impact on the growth of G-StarThis role is a unique opportunity for someone who is looking for the next step in their career and who likes working in a fast-paced, international environment.Your tasks & responsibilities:Collaborate with the Paid Social Team Lead on the strategy, roadmap, and priorities.Build and optimize campaigns in the paid social channel across the full marketing funnel (brand/prospecting/performance).Analyze results on a daily basis and optimize your campaigns based on set KPI's.Support local initiatives and tests, in close collaboration with local marketing teams.Test the latest advertising possibilities (alpha's beta's) and ensure G-Star is an early adopter.Work closely with both internal stakeholders (Ecom, BI, UX, Creative, and Regional teams) and external stakeholders (Meta, agencies, etc.).Report into the Paid Social Team Lead.Here's what you bring to the table:A Bachelor's or Master's degree.A minimum of 3 years hands-on experience in efficiently managing paid social campaigns across the full digital marketing funnel and experience in working with large budgets across multiple countries.You know how to represent your channel and have a drive to continuously seek opportunities to improve channel performance that enables further scaling
